All Entries Tagged With: "Vikram Mehra"
Course correction, direct to consumer
Tata Sky is attempting to calibrate its offerings based on feedback, while telling the audience it is ‘premium’ only on offering, not price. Creating a certain perception about a category or brand is, arguably, easier than changing entrenched perceptions. The latter challenge for the DTH category, and itself in particular, is what Tata Sky has taken up — starting with the perception that it is ‘expensive’ and ‘inflexible’. And, like any services category, DTH is replete with challenges of customer dissatisfaction — proof of which is available in abundance on the Internet. The »»»
Tata Sky Partners With Ryz Media Inc For ‘Tata Sky Mobile Access’ App
Tata Sky, a direct-to-home (DTH) service provider, has launched ‘Tata Sky Mobile Access’, an app for Apple devices (iPod Touch, iPhone, iPad), in partnership with Ryz Media Inc. The app will enable Tata Sky subscribers to convert their Apple devices into a universal remote control for their Tata Sky Set-Top box, TV, DVD and amplifier. An additional orb-shaped MP3 mobile accessory needs to be attached to the 3.5 mm headphone jack of the device in order to convert it. The accessory will be given free of charge to the first 1000 subscribers, after which it can be purchased for Rs.350 (including »»»
Direct-to-home: Internet movies coming soon
India’s third-largest direct-to-home (DTH) operator Tata Sky is in the final stages of negotiations to launch a Netflix-like service in India. US -based Netflix is the world’s leading internet subscription service, which enables members watch unlimited movies and TV shows for a monthly fee of $8.0 (around Rs 355). Movies and serials are streamed to users over the Net and can be viewed on computer, tablet PC and television. India is set to become the country with highest number of DTH connections in the world by 2012, edging past the US, according to a study by research firm Media Partners Asia. “An »»»
Tata Sky offers Marathi channels free
MUMBAI: In a bid to increase its share in the Maharashtra region, direct-to-home (DTH) operator Tata Sky is offering all Marathi channels free of cost to its subscribers. Tata Sky offers 11 Marathi channels – 24 Taas, ETV Marathi, IBN Lokmat, Mi Marathi, Sanskar TV, Star Majha, Star Pravah, Zee Marathi, Zee Talkies and Saam TV – on its platform. The company has announced that all these channels will be a part of the base pack and made available absolutely free. Tata Sky CMO Vikram Mehra said, “Maharashtra is a very important market for Tata Sky. We are positive with the availability »»»
Simplifying choice a complex task for DTH viewers, providers
Ms Bamini Visagan, a homemaker in Chennai, has still not finalised the list of TV channels her five-member family wants to watch. In the last three days since she decided to go in for the a la carte offer from her DTH service provider, she says every day the list either sheds or adds two-three channels. Only her children are sure of what they want: The complete genre of kids’ channels. The others in the family are yet to decide what each one wants to watch. “I’m really finding it difficult to finalise the channels within my planned budget of Rs 180-200 a month. Now, I’m literally »»»
Extra cover: TV, DTH bonanza for cricket fans ahead
Direct-to-home service providers and TV manufacturers gear up for ICC Cricket World cup, set to launch special offers It’s barely a month before the ICC Cricket World Cup dominates our screens, but hold on to your enthusiasm. If you are inclined to believe cricket buff Amit Chorde, the time is not ripe to ramp up your TV screens or engage in finding the right direct-to-home operator. Chorde has made several rounds at electronics stores to conclude: “While prices of LED TVs have dropped a little from 2010 – about Rs 2,000-Rs 5,000 depending on the brands – there seems to be no free bundled »»»
DTH players on the front foot
Direct-to-home service providers eye a 21 per cent growth in 2011-12 on the back of consumer excitement to watch the 43-day ICC Cricket World Cup on high definition. Direct-to-home operators are eyeing the 43-day ICC Cricket World Cup 2011 – jointly hosted by India, Sri Lanka and Bangladesh – to increase their subscriber base. In June 2010, India had 23.5 million DTH subscribers. While the industry recorded around 18 per cent growth on a year-on-year basis in 2010, it is all set to grow at 21 per cent in 2011-12. The estimated growth is expected on the back of consumer excitement to watch the »»»
