All Entries Tagged With: "Vikram Mehra"
Indian DTH players focus on market share as digitisation approaches
Kolkata, March 19: As the June 30 deadline for digitisation in the four metros approaches, DTH players like Dish TV and Tata Sky are going into overdrive. If Tata Sky is going for value additions to grab a larger slice of the Rs 22,500-cable sector market (analogue +digital), then Dish TV has begun fishing in multiple service operators’ territory. Dish TV, which already has 12.5 million subscribers, will now partner the cable operators to gain a foothold in localities that were designated to them during the analogue days. The local operator will sell connections (DTH) and also be responsible »»»
Dish TV ties up with neighbourhood operators to push own set-top boxes & install connections
NEW DELHI: Stiff challenge from digital cable operators has forced India’s biggest direct to home (DTH) television company, Dish TV, to tie up with neighbourhood cable operators, opening up a new front in the war between the DTH and cable industries. India’s top four metros-Delhi, Mumbai, Chennai and Kolkata-will replace all analog television networks with digital transmission from July 1, 2012. This has led to a scramble between multi system operators (companies which create and distribute a bouquet of channels through cable networks) and DTH operators who transmit their own bouquet »»»
Tata Sky gearing up to meet demand post-digitisation
Direct-to-Home (DTH) broadcaster Tata Sky is gearing up to meet the demand for new connections that would come up from the four metros following digitisation of cable TV networks from July 1. Households in the four metros – Delhi, Mumbai, Chennai, and Kolkata – will have to switch to digital TV before June 30 as the Information and Broadcasting Ministry has mandated nationwide cable digitisation as recommended by the Telecom Regulatory Authority of India (TRAI). Vikram Mehra, chief marketing officer, said Tata Sky has enough set-top boxes to cater to the expected demand. “We are »»»
TV sector gears up for digital deadline
With the official deadline for phasing out analog cable TV services fast approaching, digital cable and direct-to-home (DTH) companies are worried because customers are not adequately aware about the mandatory need to switch over to digital services, which will lead to a last minute scramble for settop boxes. Senior industry executives told Mail Today that although digital customers have been growing, there seems to be lack of awareness about the government’s decision to phase out cable TV networks from Delhi, Mumbai, Kolkata and Chennai by June 31, 2012. Noida and Gurgaon are next in line »»»
DTH industry showing signs of churn
India’s competitive DTH industry is moving towards more customised offerings such as video-on-demand, Catch UP TV and cheaper channel packs in regional languages. DTH players are realising that in future the “customer will be king” and “what you want to see and when you want to see” is the new mantra. “We feel that DTH needs to adjust according to preferences of viewer and not the other way round,” said Vikram Mehra, chief marketing officer, Tata Sky. While Tata Sky has introduced video-on-demand and “Catch Up TV” that allows a subscriber to »»»
DTH industry continues to expand rapidly
Tata Sky has managed to surprise subscribers with technology innovations ever since its launch; the latest being Tata Sky Video on Demand which includes Catch Up TV and VoD Movie Library. Sanjeev Sinha caught up with Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky, for his views on how Tata Sky is ready to change the way we see DTH in India. Excerpts: There have been many innovations in the DTH industry since its inception. Are there any more future technologies in the loop? Tata Sky has always been in the forefront of introducing future technologies and innovations in the Indian DTH industry. »»»
Tata Sky launches VoD services for Tata Sky HD+ subscribers
Mumbai, Maharashtra, India, Monday, December 05, 2011 – After introducing a host of industry firsts, Tata Sky, the technology leader in the Indian DTH industry is all set to introduce yet another first with the launch of Video on Demand (VoD). Tata Sky VoD service will include Catch Up TV and VoD library of movies & TV concerts for subscribers for easy download. Tata Sky’s Video on Demand Offers Choice and Convenience to subscribers Catch Up TV – Last 5 days of your favourite TV shows is now available on Catch Up TV after the original broadcast VoD Movie Library – 500 -1000 »»»
