All Entries Tagged With: "Vikram Mehra"
TV sector gears up for digital deadline
With the official deadline for phasing out analog cable TV services fast approaching, digital cable and direct-to-home (DTH) companies are worried because customers are not adequately aware about the mandatory need to switch over to digital services, which will lead to a last minute scramble for settop boxes. Senior industry executives told Mail Today that although digital customers have been growing, there seems to be lack of awareness about the government’s decision to phase out cable TV networks from Delhi, Mumbai, Kolkata and Chennai by June 31, 2012. Noida and Gurgaon are next in line »»»
DTH industry showing signs of churn
India’s competitive DTH industry is moving towards more customised offerings such as video-on-demand, Catch UP TV and cheaper channel packs in regional languages. DTH players are realising that in future the “customer will be king” and “what you want to see and when you want to see” is the new mantra. “We feel that DTH needs to adjust according to preferences of viewer and not the other way round,” said Vikram Mehra, chief marketing officer, Tata Sky. While Tata Sky has introduced video-on-demand and “Catch Up TV” that allows a subscriber to »»»
DTH industry continues to expand rapidly
Tata Sky has managed to surprise subscribers with technology innovations ever since its launch; the latest being Tata Sky Video on Demand which includes Catch Up TV and VoD Movie Library. Sanjeev Sinha caught up with Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky, for his views on how Tata Sky is ready to change the way we see DTH in India. Excerpts: There have been many innovations in the DTH industry since its inception. Are there any more future technologies in the loop? Tata Sky has always been in the forefront of introducing future technologies and innovations in the Indian DTH industry. »»»
Tata Sky launches VoD services for Tata Sky HD+ subscribers
Mumbai, Maharashtra, India, Monday, December 05, 2011 – After introducing a host of industry firsts, Tata Sky, the technology leader in the Indian DTH industry is all set to introduce yet another first with the launch of Video on Demand (VoD). Tata Sky VoD service will include Catch Up TV and VoD library of movies & TV concerts for subscribers for easy download. Tata Sky’s Video on Demand Offers Choice and Convenience to subscribers Catch Up TV – Last 5 days of your favourite TV shows is now available on Catch Up TV after the original broadcast VoD Movie Library – 500 -1000 »»»
Course correction, direct to consumer
Tata Sky is attempting to calibrate its offerings based on feedback, while telling the audience it is ‘premium’ only on offering, not price. Creating a certain perception about a category or brand is, arguably, easier than changing entrenched perceptions. The latter challenge for the DTH category, and itself in particular, is what Tata Sky has taken up — starting with the perception that it is ‘expensive’ and ‘inflexible’. And, like any services category, DTH is replete with challenges of customer dissatisfaction — proof of which is available in abundance on the Internet. The »»»
Tata Sky Partners With Ryz Media Inc For ‘Tata Sky Mobile Access’ App
Tata Sky, a direct-to-home (DTH) service provider, has launched ‘Tata Sky Mobile Access’, an app for Apple devices (iPod Touch, iPhone, iPad), in partnership with Ryz Media Inc. The app will enable Tata Sky subscribers to convert their Apple devices into a universal remote control for their Tata Sky Set-Top box, TV, DVD and amplifier. An additional orb-shaped MP3 mobile accessory needs to be attached to the 3.5 mm headphone jack of the device in order to convert it. The accessory will be given free of charge to the first 1000 subscribers, after which it can be purchased for Rs.350 (including »»»
Direct-to-home: Internet movies coming soon
India’s third-largest direct-to-home (DTH) operator Tata Sky is in the final stages of negotiations to launch a Netflix-like service in India. US -based Netflix is the world’s leading internet subscription service, which enables members watch unlimited movies and TV shows for a monthly fee of $8.0 (around Rs 355). Movies and serials are streamed to users over the Net and can be viewed on computer, tablet PC and television. India is set to become the country with highest number of DTH connections in the world by 2012, edging past the US, according to a study by research firm Media Partners Asia. “An »»»
