All Entries Tagged With: "Vikram Kaushik"
850 schools use Tata Sky Actve Education
Tata Sky has added a new lingo to our everyday conversation-isko laga dala toh life jhingalala. Launched in August 2006, the country’s second-largest DTH service provider has already crossed the 5.5 million subscriber mark. Beaming over 200 channels, the DTH major has five call centres, which take calls in 11 languages. Vikram Kaushik , MD & CEO of Tata Sky, spoke to ET on a range of issues faced by the DTH industry. Excerpts: Soon cable operators will have to shift to the digital system. Do you see any threat to DTH from alternative technologies such as digital cable and IPTV? In »»»
Early bird Tata Sky leads DTH pack, but only just
Tata Sky, the country’s second-largest DTH service provider, has emerged on top in the customer satisfaction survey conducted by Hindustan Times and MaRs. The company scored the highest points — 839. The industry average was 806 points. In five of the eight cities where the survey was conducted, it was ranked number one. “We had institutionalised the whole business of customer satisfaction ever since we launched the services,” said Vikram Kaushik, managing director and CEO of Tata Sky. The company, which launched its services in August 2006, also has the first mover’s »»»
Viewer has the remote control
The Hindustan Times-MaRS consumer satisfaction survey on ‘India’s favourite DTH Operators’ reveals that the Indian consumer knows her mind, and direct-to-home satellite television providers will have to work extra hard to ensure that customers don’t switch loyalty to smarter rivals. While Tata Sky has topped the survey overall (scoring 839 points), followed by Bharti Airtel (833 points) and Big TV (816 points), regional variations have thrown some surprising results. Tata Sky leads in Bangalore, Kolkata, Chennai, Lucknow and Mumbai. But it trails Bharti Airtel in Delhi, »»»
Older technology may give Tata Sky, Dish TV bandwidth blues
Early movers in the Direct-to-home (DTH) market, Dish TV and Tata Sky, are caught in a technology bind. They desperately want to increase bandwidth to host more channels and high-definition (HD) content. However, they may not be able to do so unless they migrate to a newer compression technology at a higher cost. When the Indian Space Research Organisation (ISRO) launched the Indian National Satellite System, or INSAT, series of communications satellites for DTH service providers, the early movers (Dish TV and Tata Sky) got more transponders, while late entrants like Sun DTH, Big TV, Airtel DTH »»»
DTH ops gear up for HD price war
MUMBAI: India’s direct-to-home (DTH) operators are gearing up for a cut-throat price war on the High Definition (HD) front, a service aimed at tapping top-end customers in an industry that is plagued by low ARPUs (average revenue per user). Tata Sky, the joint venture between the Tata Group and Star, has set the ball rolling with the launch of its High Definition (HD) service at a price of Rs 2,599, the most aggressive in the DTH sector. While Sun Direct is offering the HD set-top-box bundled with subscription package at Rs 10,000, Big TV’s service comes at Rs 7,490 (HD with DVR technology) »»»
Tata Sky appoints Harit Nagpal as MD
Kaushik will be succeeded by Harit Nagpal, who is currently the Group Marketing Director, Vodafone, plc. Vikram Kaushik, Managing Director of Tata Sky Limited, will retire on 31st December 2010. Kaushik has led the company since its inception in 2004 and under his leadership; Tata Sky has emerged as the leading DTH brand in the country. Kaushik will be succeeded by Harit Nagpal, who is currently the Group Marketing Director, Vodafone, plc. Nagpal will join the company in August 2010 in order to facilitate a smooth transition at Tata Sky. Nagpal comes with 25 years experience of which, 9 years have »»»
Tata Sky launches HD service for Rs.2,599
Tata Sky announced the launch of its much anticipated Tata Sky High Definition (HD) service at a matchless price of just Rs. 2,599/-. After breaking the Rs 100 subscription price barrier in the DTH industry in 2008, Tata Sky Ltd., the joint venture between the TATA Group and STAR today reveals yet another pricing milestone in the DTH industry. Tata Sky announced the launch of its much anticipated Tata Sky High Definition (HD) service at a matchless price of just Rs. 2,599/-. Tata Sky HD would be made available across the country in all leading consumer electronic outlets. The service will support »»»
