All Entries Tagged With: "Umesh Rao"
New signal from Tata Sky
After cutting prices, the third largest DTH player bets on interactive services to protect revenue. Direct-to-home (DTH) major Tata Sky made headlines last week – first, for Aamir Khan playing the role of a milkman in its new commercial, and second, for kicking off a price war. The company said that its “first-of-its-kind, no conditions apply” offer will redefine the DTH landscape in the country. It surely would, as Tata Sky has slashed the price of its set-top box by almost 40 per cent to Rs 999. Competitors provide set-top boxes at Rs 1,400 to Rs 1,800. But the move has surprised many as »»»
DTH cos create more advertising space
NEW DELHI: With the Direct-to-home (DTH) subscriber base touching 25-million household mark, DTH service providers such as Dish TV are wooing advertisers by selling spots on their home screens or integrating ads in various value-added services. Home screen is the default channel that can be seen by a consumer when she/he switches on the set-top-box (STB) before flipping to their favourite channels. In recent times, PepsiCo, for instance, used DTH service providers to air its long format advertisements showcasing Frito-Lay brand ambassador Saif Ali Khan interviewing the potato chips brand lovers »»»
DTH operators piggyback on festivals to add subscribers
In the run-up to Onam, Kerala’s biggest harvest festival that fell on 23 August, Reliance Big TV Ltd got busy promoting its direct-to-home (DTH) television service through 130-plus shops. The outcome: a 40% increase in subscription in the state. The DTH firm is now preparing for Ganesh Chaturthi, a 10-day pan-India religious celebration that begins on 11 September. It will have kiosks near popular pandals or structures housing idols of Ganesh, the elephant god, as well as in-store promotions through 450-plus outlets in Mumbai, Pune, Nagpur and Kolhapur, all in Maharashtra where the festival is »»»
Polimer TV is now there on your Reliance BIG TV
Want to watch Swami on the streets of Malgudi all over again? Your wait is over once and for all. Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has now added your favorite, fully integrated Tamil entertainment channel – Polimer TV to its extensive array of offerings. Apart from Polimer TV, subscribers can also enjoy 12 other channels. Moreover, they can watch their favourite soap operas on STAR Plus in High Definition. With this addition, the tally of channels available on Reliance BIG TV adds to 245. Speaking about the new service, Umesh Rao, Senior »»»
Reliance BIG TV now available at a special festival pricing
This festival season, get set to watch high quality digital television without pinching your pockets. Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has announced a matchless price for its unique High definition cum advanced digital video recorder product. At just Rs 4990/-, consumers can now avail of the dual features of high- definition television viewing with digital video recording all this in just one single box. Available across the country, this unique HD- DVR box is capable of recording up to 200 hours of video programming thereby offering double »»»
Reliance Big TV introduces two new interactive services: iHolidays and iMall
Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has introduced two new interactive services, “iHolidays” and “iMall” to its existing bouquet of iServices. Planning that dream holiday is now easy with “iHolidays”, the exciting new interactive service from Reliance BIG TV. Nothing less, “iMall” is another addition for the die-hard shopaholics on the platform. With these new introductions, the total number of interactive services on Reliance BIG TV now sum up to seven. “iHolidays” is an exclusive tie-up with Ezeego1.com, one of the renowned »»»
Marathi Plays now on your Reliance BIG TV
Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country brings to your homes, a colourful bouquet of super hit Marathi plays from 1st July 2010 to 10th August 2010. The show includes celebrated works from Marathi Theater such as Purush, Raigada La Jevha Jaag Yete, Mee Nathuram Godse Boltoay, Hasva Fasvi, Ranaangan Tee Phool Rani, and Kusum Manohar Lele and many more. Aired exclusively on Reliance BIG TV’s Choice Pay Channel (CPC) these plays will be available for just Rs. 25. Speaking about the new service, Umesh Rao, Senior Vice President, Reliance BIG TV said, »»»
