Mergers and consolidations – new mantra for FM stations

MUMBAI: Is there light at the end of the tunnel for the struggling private FM radio industry in India in the form of mergers and consolidations? The solution, that appears to be playing on the minds of several FM players might just reignite the radio industry by bringing the medium on the national advertising map but opinions are mixed about the effects of this trend on the industry. Marketing alliances between radio stations for monetisation and sustainability has become a standard in the Indian radio industry. But now radio stations are eyeing station acquisitions to increase their footprint »»»