All Entries Tagged With: "Sun Direct HD"
Action hots up inside the box
A packed sports calendar for 2010-11 has convinced consumers to take home a digital set-top box. When a cricket-crazy nation like ours starts counting days to soccer matches, or starts crossing out dates to the Wimbledon, you know why set-top box (STB) retailers eye sports fans with a renewed interest. Around 21 million of the country’s 130 million TV sets use Direct to Home (DTH) services, while 84 million have cable connections. The DTH base is set to reach 30 million this year, courtesy the sporting events. Confident that the rise in interest in global sporting events like the Indian Premier »»»
Set-top boxes get smarter
Direct-to-home players converge digital media to lure customers. Saif Ali Khan using his mobile handset to record his nagging on-screen wife Kareena Kapoor’s favourite TV serial in the direct-to-home (DTH) commercial of Airtel Digital TV seems to have triggered a war among other industry players. In a bid to win over customers, DTH service providers are offering features that combine digital set-top box (STB) with remote devices like mobile phones. Close to 2.5 million Airtel DTH subscribers can avail of the remote programme recording facility by paying Rs 5,990 (after a discount of Rs 1,000) »»»
Sun may get suits in exchange of STBs
NEW DELHI: The latest marketing initiative by directto-home (DTH) company Sun Direct that allows subscribers of rival companies to exchange their existing set-top-boxes (STB) for Sun’s hi-definition-enabled service could run into legal troubles. Rival DTH firms say a large chunk of the set-top-boxes that are supplied to subscribers with new connections is ‘on lease’ and their ownership lies with the DTH Company. The consumer, therefore, cannot opt for the exchange offer and give the box to a third party. Said Dish TV chief operating officer Salil Kapoor, “If the consumer wants to disconnect »»»
Sun Direct promotes Tony D’Silva to CEO
MUMBAI: Sun Direct has elevated its chief operating officer Tony D’Silva to the post of CEO. D’Silva, who joined Sun Direct in September 2007, has spearheaded the DTH company’s subscriber growth to 5.3 million. Prior to Sun Direct, D’Silva was heading Star India’s distribution business. He has also worked with Zee Group. He was the CEO of Modi Entertainment Networks before taking over as Zee Network’s head of international operations. He has also worked with tobacco major Godfrey Phillips and consumer product giant Rickett & Coleman in the past. Source: Indiantelevision.com ...
Sun Direct DTH Platform brings DLF IPL in HD format on Set Max
Chennai – Sun Direct the country’s second largest DTH player in India today announced that it is all set to telecast DLF IPL matches in HD on SET MAX. This is for the first time in India that the country’s largest and most popular sporting and entertainment event will make its appearance in High Definition TV format thanks to Sun Direct HD ready technology. Sun Direct has joined hands with Set Max, who will provide the HD feed of the DLF IPL matches from March 12, 2010 onwards. This telecast feed will not carry any advertisements giving viewers uninterrupted match experience. »»»
Discovery HD launches in India on Sun Direct
MUMBAI: Discovery Networks Asia-Pacific has announced the launch of Discovery HD, the 24-hour high-definition channel, in India. The English language channel is available at Rs 25 per month and will remain ad-free. Discovery HD will be available on Sun Direct channel No 965. The HD channel features content from across Discovery Networks’ channels, as well as select exclusive content. Discovery Networks Asia-Pacific EVP and MD Tom Keaveny says, “I am delighted to announce the launch of Discovery HD in India. Today’s launch underscores Discovery’s enduring commitment to offering high-quality »»»
Sun Direct launches High Definition (HD) services in India
Sun Direct TV is rolling out the High Definition services in India. HD will redefine the television viewing experience in the country. Sun Direct test launched the first ever High Definition (HD) service on DTH platform in India in April 2009 and is now launching a service of bouquet of five channels, Hindi GEC, Tamil GEC, English Movies, Kids, Educational and Tamil/Telugu Movies in India. Samsung India is partnering with Sun Direct to promote High Definition content. The company will be giving consumers an experience of Full HD content by showcasing Samsung Full HD LCD TVs with Sun Direct at the »»»
