All Entries Tagged With: "Sun Direct HD"
Sun Direct new CEO is R.Mahesh Kumar
After Tony D’Silva quit CEO position of Sun Direct, R.Mahesh Kumar has been appointed by Sun Direct as its new CEO. R.Mahesh Kumar was working in Asianet Communications before. Tony D’Silva will be responsible for all businesses of Sun Group including television, print, FM radio, cable TV, satellite channel distribution and aviation. About Sun Direct – Sun Direct is India’s 4th dth operator. It is a join venture between Sun TV of India and Astro Group of Malaysia. Sun Direct was the first dth to use Mpeg4 compression technology in India. ...
Indian DTH firms bet on premium services, but cost a worry
The Indian Direct-to-home (DTH) broadcast market is witnessing a flood of premium and add-on services like HD (high definition) and gaming features, but cost remains a stumbling block in efforts to woo customers, industry players say. In the last six months, major players like Dish TV, Tata Sky and Airtel have launched high-end services like HD and PVR (personal video recording) in efforts to diversify their product in an increasingly crowded DTH broadcast industry, but the jury is still out on whether traditionally cost-sensitive subscribers will take the bait. “This market will grow, but »»»
HDTV becoming an equaliser, but infrastructural hurdles need to be cleared, say media planners
The HDTV boom is now a reality with most of the DTH players offering high definition television. As Sun ventured into HD television the rest of the DTH operators like Dish TV, Tata Sky, Reliance Big TV, Airtel Digital TV followed suit. With the FIFA World Cup being broadcast in HD television and the upcoming commonwealth games will be broadcasted in HD Television as well, HDTV has a long way to go. exchange4media spoke to some of the media planners to find out what do they think about the growth of HDTV in India and the affect on advertisers. Manas Mishra, EVP and Country Head, Mudra Connext, said, »»»
Low price, high impact
When you are the 14th entrant in a fast growing but highly competitive product or service category, how do you stand out? Or when you are almost the last to introduce a new product or service that competition is already pushing hard, what can you do differently? When you are an established player in a competitive business, what do you do to create fresh growth? And when you are standing at the doorway of a high-growth product category dominated by big, international brands, how do you get noticed and consumed? When low pricing becomes a common solution for all four scenarios, you sit up and take »»»
DTH ops start HD price war
MUMBAI: The price war on the HD front has begun. Soon after Tata Sky announced its aggressive entry pricing, market leader Dish TV has dropped the cost of its Tru HD box from Rs 5,990, when launched, to Rs 2,990. Dish TV’s package includes the price of the set-top box (STB), LNB, Dish antenna and remote. The company is also offering two months subscription of Platinum/South Platinum Pack and two months subscription of HD Pack. Customers will have to pay an extra amount of Rs 200 for installation. Direct-to-home (DTH) operators sense they can expand their up-end customers through their HD service »»»
DTH cos unleash hi-definition war; slash price of set top box by 50%
NEW DELHI: Direct-to-home (DTH) television service providers have unleashed a price war leading to a fall in the cost of high-definition(HD) set top box by as much as 50% over the last few weeks. Tata Sky launched its high-definition (HD) set top box that allows a subscriber to receive television content with superior image and sound quality at Rs 2,599 last week, forcing market leader Dish TV to slash its prices by 50% within days of its launch to remain competitive. Competition is likely to only intensify with others like Videocon and Airtel expected to launch their HD box within the next few »»»
DTH ops gear up for HD price war
MUMBAI: India’s direct-to-home (DTH) operators are gearing up for a cut-throat price war on the High Definition (HD) front, a service aimed at tapping top-end customers in an industry that is plagued by low ARPUs (average revenue per user). Tata Sky, the joint venture between the Tata Group and Star, has set the ball rolling with the launch of its High Definition (HD) service at a price of Rs 2,599, the most aggressive in the DTH sector. While Sun Direct is offering the HD set-top-box bundled with subscription package at Rs 10,000, Big TV’s service comes at Rs 7,490 (HD with DVR technology) »»»
