All Entries Tagged With: "Sugato Banerji"
Price cuts on pay-per-view movie platforms draw more viewers
In September, the Salman Khan action movie Dabangg smashed the box office and collected rave reviews as well. Barely a month after its exit from multiplexes, the film is appearing on Tata Sky Ltd’s pay-per-view movie platform, Showcase, at an affordable Rs.25. And within a week of its release on Showcase, Dabangg was ordered by more than 100,000 subscribers, according to Vikram Mehra, chief marketing officer at Tata Sky. For the record, Dabangg appeared on the direct-to-home (DTH) movie platform way before its debut on television. Viacom18 Media Pvt. Ltd’s general entertainment channel Colors »»»
DTH service in trains soon
CHANDIGARH: People travelling between Chandigarh and New Delhi by train will soon be able to view their favourite television programmes while on the move. Sugato Banerji, chief marketing officer, DTH services, Bharti Airtel, said here today, It is a segment which has tremendous growth potential. Television is all about lifestyle. Airtel would be the second firm to offer such services in trains, following Dish TV, which ventured into the segment three years ago on express and long-distance trains in Western Railway. We are in talks with the Indian Railways to provide satellite TV services »»»
Airtel digital TV launches largest number of channels in multiple languages
New Delhi: Airtel digital TV- the DTH service from Bharti Airtel announced that it now has 12 different channels with voice feeds in multiple languages, on its platform. With this, Airtel digital TV customers can choose to have voice feeds in languages other than the only default option, available to other customers on other distribution platforms. Thus apart from enjoying one of the most comprehensive regional channel bouquets on Airtel digital TV, customers also get to see top of the line channels in Hindi, Tamil, Telegu. The 12 channels with multiple voice feeds on Airtel digital TV are Cartoon »»»
DTH operators beam on rural demand
Rural India now accounts for close to half of the sales for direct-to-home (DTH) operators, such as Dish TV and Airtel Digital. Branded as ‘cable-dark’ or ‘cable-dry’ areas where the penetration of cable network is either weak or nil, the rural areas are hooking on to DTH service at a faster clip than their urban counterparts as the operators expand their market reach. “Half of our sales are from the rural areas,” said Mr Salil Kapoor, Chief Operating Officer, Dish TV, the market leader with a subscriber base of over 8.4 million customers. Industry estimates suggest that the »»»
Airtel DTH launches multi TV screen Mobile Vehicle solution
New Delhi/Jaipur : Airtel digital TV, the DTH service from Bharti Airtel, has now come up with a way for people to enjoy live TV on the move, redefining in-bus entertainment. Airtel digital TV is the first DTH player in the country to venture into multi TV screen Mobile Vehicle DTH solution with installation of its connections in RSTC Super Luxury Volvo buses plying on Delhi – Jaipur Highway. Inside the RSTC Super Luxury Volvo buses Airtel digital TV offers high quality pictures, smooth and uninterrupted programming, and a huge range of 70 channels to choose from. An evolved form of wireless »»»
DTH ops launch price war on STBs
MUMBAI: For DTH operators, the festive season price war is on. Soon after Tata Sky slashed its set-top box (STB) price to Rs 999, Airtel digital TV has followed suit. A late entrant in the India’s highly competitive DTH space, Airtel digital TV has launched two new offers for its new subscribers and slashed the price of its STB to Rs 999. In one offer, customers can purchase a new Airtel digital TV connection for Rs 999 and get started with an initial recharge of just Rs 200. The second offer, bundled with subscription, works out to an effective pricing of Rs 806 for the STBs. The customer »»»
Airtel digital TV launches two attractive offers for new customers this festive season
Bangalore, October 7, 2010: Airtel digital TV, the DTH arm of Bharti Airtel, today announced two powerful combos on new subscriptions for customers across India. The Limited Period Offers come on the eve of the festival season. Offer 1: Customers purchasing a new Airtel digital TV connection @ Rs.1690 need not recharge their Airtel digital TV accounts for the next 4 months. They would be entitled to 4 months free subscription to the Economy Pack (around 150 popular channels, worth Rs.200+taxes) thereby enabling them to make the move to the next generation DTH technology on Airtel, for an effective »»»
