All Entries Tagged With: "STB"
Tata Sky to offer set top boxes for Rs 999
NEW DELHI: Direct-to-Home operator Tata Sky on Wednesday slashed the price of its set top boxes (STBs) to Rs 999, a move that will further fuel the competition in the DTH space. “The aim is to make the STBs as affordable as possible and drive digitisation. Rural markets is a big opportunity and a major portion of our monthly additions are coming from the smaller towns,” Tata Sky Chief Marketing Officer Vikram Mehra told PTI. The price of Rs 999, which includes hardware and installation cost, will help add significant numbers to the subscriber base, he added. Tata Sky, a JV between the »»»
Older technology may give Tata Sky, Dish TV bandwidth blues
Early movers in the Direct-to-home (DTH) market, Dish TV and Tata Sky, are caught in a technology bind. They desperately want to increase bandwidth to host more channels and high-definition (HD) content. However, they may not be able to do so unless they migrate to a newer compression technology at a higher cost. When the Indian Space Research Organisation (ISRO) launched the Indian National Satellite System, or INSAT, series of communications satellites for DTH service providers, the early movers (Dish TV and Tata Sky) got more transponders, while late entrants like Sun DTH, Big TV, Airtel DTH »»»
Videocon d2h targets 1 million subs by June-end
MUMBAI: Videocon d2h, the direct-to-home (DTH) service provider, is targeting a subscriber base of one million by the end of this month. Launched in December 2009, Videocon d2h currently claims a base of 850,000 subscribers. “We have over 850,000 subscribers and will be reaching one million by June end,” Bharat Business Channel Ltd (Videocon d2h) CEO Anil Khera tells Indiantelevision.com. The DTH player, which is offering a choice of satellite TV, DVD or a Satellite Box (STB), is seeing growth across the country but faces problems in two southern markets. “Barring Tamil Nadu and »»»
Digital TV growth in India driven by rural market
According to the demographic study done by TAM on the digital platform, non-metros have seen a significant growth in digital TV penetration Pay-Direct-to-Home (DTH) is penetrating rural India in greater measure as the share of pay-DTH has almost doubled in rural India, as compared to 2008. As per a study known as ‘TAM Annual Universe Update –2010’, done by Television Audience Measurement Group, TAM, along with its parent companies—AC Nielsen and Kantar Media Research/IMRB, the estimated total number of TV households in India is about 135 million, out of which 80% of TV households in India »»»
Big TV launches HD with DVR , STBs priced at Rs 7490
MUMBAI: Reliance Big TV has launched its high-definition (HD) set-top box with digital video recording (DVR) technology, making it the first DTH operator in India to offer such a service. The Reliance ADAG company has priced the HD DVR set-top box at Rs 7,490, lesser than Sun Direct HD available at Rs 10,000. The service will be rolled out across India’s top 100 cities. Big TV has also launched entry offers for the south and non-south markets. For non-south markets, Big TV has bundled the STB with three months of Diamond Pack subscription for Rs 7,990. In the southern market, the entry offer »»»
Reliance BIG TV launches HD-ready set top boxes
NEW DELHI: Reliance BIG TV, the DTH arm of Reliance Communications, on Wednesday launched a high-definition set-top box (STB) equipped with digital live TV recording facility, priced at Rs 7,490. With the government promising to telecast the Commonwealth Games in high-definition (HD) format, other direct-to-home (DTH) operators such as Dish TV, Tata Sky and Airtel Digital have also confirmed plans to join the HD bandwagon. “This is India’s first STB product with the dual benefit of HD viewing and Digital Video Recording (DVR),” Reliance Big TV chief executive officer Sanjay Behl »»»
Set-top boxes get smarter
Direct-to-home players converge digital media to lure customers. Saif Ali Khan using his mobile handset to record his nagging on-screen wife Kareena Kapoor’s favourite TV serial in the direct-to-home (DTH) commercial of Airtel Digital TV seems to have triggered a war among other industry players. In a bid to win over customers, DTH service providers are offering features that combine digital set-top box (STB) with remote devices like mobile phones. Close to 2.5 million Airtel DTH subscribers can avail of the remote programme recording facility by paying Rs 5,990 (after a discount of Rs 1,000) »»»
