All Entries Tagged With: "Shahrukh Khan"
My Name is Khan premieres on Videocon d2h platform
“We want to present to our customers the very best which will ensure customer delight be it via our content, services & even technological advancements. Now view latest movies in multiplex picture quality & sound right in your living room.” My Name is Khan – the block buster movie from Dharma Productions & Red Chillies starring Shahrukh Khan & Kajol, which received fantastic reviews across the globe, can now be viewed on your very own Videocon d2h Movies Pay Per View from May 27, 2010. Anil Khera, CEO, Videocon d2h said: “We want to present to our customers the very best »»»
Dish TV to spend Rs 40 mn in marketing brand ambassador SRK’s movie
MUMBAI: Essel Group’s direct-to-home (DTH) company Dish TV has announced a strategic marketing alliance with Fox Star Studios for the co-promotion of its forthcoming movie My Name is Khan. Dish TV has created a 30-second TVC to promote the movie and it will spend around Rs 40 million for a pan-India marketing campaign. Dish TV’s brand ambassador Shah Rukh Khan is the lead actor of the movie, while Kajol is making a come back with the movie after Fanaa. Apart from the new TVC with Khan, the DTH company will also run a contest, wherein the participants will get a chance to meet Shah Rukh Khan »»»
Shah Rukh does the grandpa act in Dishtv’s new campaign
Dishtv has come up with a new TV commercial to support its multimedia campaign for its new brand positioning ‘Ghar Aayi Zindagi’. The DTH operator from the Essel Group says that the new campaign positions Dishtv as “a force that unites families together, a catalyst that brings happiness into homes.” The TVC has been executed by Dishtv’s creative agency McCann Worldgroup TAG. Shah Rukh Khan, Dishtv’s brand ambassador, is seen in the avatar of an old man in the new TVC. The film opens with a shot of Tanvi Azmi (who plays Khan’s wife) surfing channels. A popular »»»
Khan versus Khan
Dish TV’s new campaign presents Shahrukh in a new avatar to take on Tata Sky’s Aamir You could call it the clash of the titans. Tata Sky’s innovative use of its brand ambassador Aamir Khan as a ventriloquist, aging taxi driver, family man and puppet (remember the actor’s man-woman act in the first of his commercials for the DTH operator last year) has indeed made rivals sit up and take notice of it. That is why competitor Dish TV has also decided to do away with the mundane and present its brand ambassador Shahrukh Khan in a different avatar. He appears as a 75-year-old man in Dish’s »»»
