All Entries Tagged With: "Shahrukh Khan"
Dish TV launches Dish tru HD Plus and priced it at Rs.2690
NEW DELHI: Direct to home (DTH) service provider Dish TV India Ltd is focusing on new customer acquisition, high definition technology and digitisation to strengthen its position in the highly competitive DTH market. “In the next one year, our agenda for growth is to acquire new customers and take the benefit of digitisation,” Dish TV Managing Director Jawahar Goel told PTI. On the product and services side, the focus will be on high definition, he added. In 2010-2011, the company added 3.5 million new subscribers. “In the current fiscal the number of new subscribers will be less »»»
Dish TV rides on passion; repositions as ‘Dish Sawar Hai’
Dish TV, the DTH operator, to strengthen its relationship with consumers, has changed its positioning from ‘Ghar Aayi Zindagi’ to ‘Dish Sawar Hai’. The thought for the new positioning is based on the strong consumer insight that people who are passionate about entertainment do not let anything come in the way of it, and therefore, never compromise when it comes to their TV viewing experience. Anjali Malhotra Nanda, vice-president, marketing, Dish TV, says, “DTH is a very dynamic industry which changes very fast. Therefore, it is important to be consistent in the relationship »»»
SRK’s 7 avatars in DTH service ad
The king of Bollywood — Shah Rukh Khan — is all set to dole out a new dose of entertainment donning seven avatars for a direct-to-home (DTH) service ad. Having played the elusive don twice, King Khan is not yet done with playing different characters. He now plays a police officer, a magician, a corporate honcho, a doctor and a Greek warrior. Needless to say that he looks dashing and delectable in each avatar. While his various looks remind the viewers of a certain perfectionist Khan taking the same lane for promoting a rival DTH service, SRK’s charisma would be difficult to resist. Source: »»»
DTH to splurge Rs 6 bn on ads in FY’11
MUMBAI/ BANGALORE: The plot hasn’t changed much for the direct-to-home (DTH) operators in 2010. A gang of six private players are fighting over subscriber growth and attempting to expand the digital universe in a country where the television landscape is mostly analogue cable. The warfare is spreading over to the advertising world as each DTH player wants to play the volume game amid low ARPUs (average revenue per user). The usage of celebrities, whether it is Shah Rukh Khan or Aamir Khan or Hrithik Roshan or the Kareena Kapoor-Saif Ali Khan duo, in television commercials is to entice subscribers »»»
Dish TV extends SRK’s contract
MUMBAI: Dish TV, India’s leading direct-to-home (DTH) operator, has decided to continue with Shah Rukh Khan as its brand ambassador. The renewal of SRK’s contract comes in a year when Dish TV is expecting to load in 2.5 million new subscribers. “We have decided to renew the contract with Shah Rukh Khan,” Dish TV MD Jawahar Goel told Indiantelevision.com. Bollywood superstar Khan has been the brand ambassador for Dish TV since its inception in 2007. In December 2009, Dish TV had unveiled its new brand identity with a new positioning – “Ghar Aayi Zindagi”. Earlier, it was »»»
My Name Is Khan to be telecast across DTH platforms in India
MUMBAI: The Shah Rukh Khan starrer My Name Is Khan will be telecast across all Direct To Home (DTH) platforms namely Tata Sky, Dish TV, Sun Direct, Airtel Digital TV, Videocon D2H and Big TV. The movie will be aired on their Pay Per View (PPV) service and has been priced at Rs 50 per screening. Videocon d2h will premiere the movie from May 27, 2010 as part of its Pay Per View offerings. Videocon d2h CEO Anil Khera said, “We want to present to our customers the very best which will ensure customer delight be it via our content, services and even technological advancements. Now view latest »»»
My Name is Khan premieres on Videocon d2h platform
“We want to present to our customers the very best which will ensure customer delight be it via our content, services & even technological advancements. Now view latest movies in multiplex picture quality & sound right in your living room.” My Name is Khan – the block buster movie from Dharma Productions & Red Chillies starring Shahrukh Khan & Kajol, which received fantastic reviews across the globe, can now be viewed on your very own Videocon d2h Movies Pay Per View from May 27, 2010. Anil Khera, CEO, Videocon d2h said: “We want to present to our customers the very best »»»
