All Entries Tagged With: "Shah Rukh Khan"
Dish TV rides on passion; repositions as ‘Dish Sawar Hai’
Dish TV, the DTH operator, to strengthen its relationship with consumers, has changed its positioning from ‘Ghar Aayi Zindagi’ to ‘Dish Sawar Hai’. The thought for the new positioning is based on the strong consumer insight that people who are passionate about entertainment do not let anything come in the way of it, and therefore, never compromise when it comes to their TV viewing experience. Anjali Malhotra Nanda, vice-president, marketing, Dish TV, says, “DTH is a very dynamic industry which changes very fast. Therefore, it is important to be consistent in the relationship »»»
Bollywood biggies occupy DTH space
NEW DELHI: As the Indian DTH turf heats up, marketers in the fray are leaning on top Bollywood stars to help their cause. The 20-million subscribers strong Indian DTH market has six major players—Dish TV, Tata Sky, Sun Direct, Reliance Big TV, Airtel Digital and Videocon D2H. And four of them have a bollywood star endorsing them. So, while Shah Rukh Khan and Aamir Khan endorse Dish TV and Tata Sky, respectively, Airtel Digital has Saif Ali Khan and Kareena Kapoor singing its praises. Videocon D2H is the latest to have jumped on the bandwagon, roping in Abhishek Bachchan to endorse its offering. Anil »»»
DishTV’s new look
Seeking to establish an emotional connect with its customers, Essel Group owned direct-to-home service DishTV has gone for a brand makeover. Last week, it unveiled its new brand identity titled Ghar Aayi Zindagi. The new advertising campaign for this includes two television commercials (TVCs) as well as several 360-degree activities on multiple media platforms that include out-of-home, print and digital media. DishTV will spend more than Rs 30 crore on its new campaign, which is around 30% of its annual advertising budget of Rs 100-crore plus. As part of this new brand positioning, DishTV has also »»»
