Big FM inks sales deal with Dhamaal 24, Rangila FM

MUMBAI: Reliance Media World’s Big FM has entered into a strategic sales alliance with BAG Entertainment’s radio venture Dhamaal 24 and Raneka Fincom Pvt. Ltd’s Rangila FM in Raipur. This alliance further strengthens Big FM’s reach from the current 45 stations to 52 cities by offering additional seven stations. These seven stations include six stations of Dhamaal 24 and one stations of Rangila FM. Although Dhammal 24 has its presence with 10 stations, frequencies (Hissar, Patiala, Shimla and Ranchi) which overlapped with Big FM were exempted from the deal. The alliance offers advertisers »»»