All Entries Tagged With: "Reliance Big TV HD DVR"
Low price, high impact
When you are the 14th entrant in a fast growing but highly competitive product or service category, how do you stand out? Or when you are almost the last to introduce a new product or service that competition is already pushing hard, what can you do differently? When you are an established player in a competitive business, what do you do to create fresh growth? And when you are standing at the doorway of a high-growth product category dominated by big, international brands, how do you get noticed and consumed? When low pricing becomes a common solution for all four scenarios, you sit up and take »»»
DTH ops start HD price war
MUMBAI: The price war on the HD front has begun. Soon after Tata Sky announced its aggressive entry pricing, market leader Dish TV has dropped the cost of its Tru HD box from Rs 5,990, when launched, to Rs 2,990. Dish TV’s package includes the price of the set-top box (STB), LNB, Dish antenna and remote. The company is also offering two months subscription of Platinum/South Platinum Pack and two months subscription of HD Pack. Customers will have to pay an extra amount of Rs 200 for installation. Direct-to-home (DTH) operators sense they can expand their up-end customers through their HD service »»»
DTH cos unleash hi-definition war; slash price of set top box by 50%
NEW DELHI: Direct-to-home (DTH) television service providers have unleashed a price war leading to a fall in the cost of high-definition(HD) set top box by as much as 50% over the last few weeks. Tata Sky launched its high-definition (HD) set top box that allows a subscriber to receive television content with superior image and sound quality at Rs 2,599 last week, forcing market leader Dish TV to slash its prices by 50% within days of its launch to remain competitive. Competition is likely to only intensify with others like Videocon and Airtel expected to launch their HD box within the next few »»»
Reliance BIG TV launches special in-shop campaign cum Advanced Digital Video recording box
This special campaign will target retail outlets across 100 cities and will be supported by Reliance BIG TV’s distribution infrastructure which is the largest in India. Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has launched a special in- shop campaign for India’s first High- Definition cum Advanced Digital Video Recording Box. This special campaign will target retail outlets across 100 cities and will be supported by Reliance BIG TV’s distribution infrastructure which is the largest in India. Reliance BIG TV’s Home Entertainment Service distribution »»»
DTH ops gear up for HD price war
MUMBAI: India’s direct-to-home (DTH) operators are gearing up for a cut-throat price war on the High Definition (HD) front, a service aimed at tapping top-end customers in an industry that is plagued by low ARPUs (average revenue per user). Tata Sky, the joint venture between the Tata Group and Star, has set the ball rolling with the launch of its High Definition (HD) service at a price of Rs 2,599, the most aggressive in the DTH sector. While Sun Direct is offering the HD set-top-box bundled with subscription package at Rs 10,000, Big TV’s service comes at Rs 7,490 (HD with DVR technology) »»»
Action hots up inside the box
A packed sports calendar for 2010-11 has convinced consumers to take home a digital set-top box. When a cricket-crazy nation like ours starts counting days to soccer matches, or starts crossing out dates to the Wimbledon, you know why set-top box (STB) retailers eye sports fans with a renewed interest. Around 21 million of the country’s 130 million TV sets use Direct to Home (DTH) services, while 84 million have cable connections. The DTH base is set to reach 30 million this year, courtesy the sporting events. Confident that the rise in interest in global sporting events like the Indian Premier »»»
Reliance Big TV revamps website to promote VAS
MUMBAI: Reliance Big TV has enhanced its official website in a bid to use it as an effective marketing tool that will help garner new customers as well as to promote VAS to existing customers. The new site’s launch has been strategically timed with the launch of Reliance BIG TV’s HD DVR service to give the brand quotient a fillip in the space of internet advocacy. Three new applications have been introduced in the new site:- - Product Calculator/Comparator: This will help customers to explore the packages and let them create their channel package. - Program Guide: This application will »»»
