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DTH players on the front foot

DTH players on the front foot

Direct-to-home service providers eye a 21 per cent growth in 2011-12 on the back of consumer excitement to watch the 43-day ICC Cricket World Cup on high definition. Direct-to-home operators are eyeing the 43-day ICC Cricket World Cup 2011 – jointly hosted by India, Sri Lanka and Bangladesh – to increase their subscriber base. In June 2010, India had 23.5 million DTH subscribers. While the industry recorded around 18 per cent growth on a year-on-year basis in 2010, it is all set to grow at 21 per cent in 2011-12. The estimated growth is expected on the back of consumer excitement to watch the »»» 

Reliance BIG TV adds 8 more channels including DD Sports in High Definition

Reliance BIG TV adds 8 more channels including DD Sports in High Definition

Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has added DD Sports in High definition for the upcoming Commonwealth Games. Reliance BIG TV subscribers can now enjoy all the heart- throbbing action of the Commonwealth Games LIVE in High- Definition, on their Reliance BIG TV High Definition cum Digital Video Recorder box (HD- DVR). And that’s not all… You can also watch your favourite regional channels including Sakshi, Suvarna and DY 365 for 24 X 7 news, Aaseervatham TV for the discovery of the divine and Ruposhi Bangla and Subhavaartha TV for non- »»» 

Reliance Big TV forms alliance with Samsung India Electronics

Reliance Big TV forms alliance with Samsung India Electronics

DTH provider, Reliance BIG TV today signed a corporate alliance with television manufacturer Samsung India Electronics Pvt. Ltd. As per the alliance, Reliance will give away its high definition cum advanced digital video recorder (HD DVR) for free on purchase of a Samsung LED TV range product. Customers will also get two months of free silver pack subscription along with one HD channel without any installation or activation fee. This offer is available across India till 15 September, 2010. Reliance BIG TV DTH is a wholly owned subsidiary of Reliance Communications, India’s largest integrated »»» 

Big TV offers HD cum DVR box for Rs 4990

Big TV offers HD cum DVR box for Rs 4990

MUMBAI: Reliance Big TV, the direct-to-home (DTH) service provider inder Reliance Communications, has announced a new festival offer for its high-definition (HD) cum advanced digital video recorder (DVR) product. In the new offer, Big TV HD is now available for Rs 4990, while the existing subscribers have to shell out Rs 4490 for the service. In May, the new service was launched for Rs 7,490. Big TV Sr VP Umesh Rao said, “At Big TV we always believe in giving exceptional value to our consumers. This festive season too, we plan to add that extra joy by offering India’s first high definition »»» 

Reliance BIG TV now available at a special festival pricing

Reliance BIG TV now available at a special festival pricing

This festival season, get set to watch high quality digital television without pinching your pockets. Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has announced a matchless price for its unique High definition cum advanced digital video recorder product. At just Rs 4990/-, consumers can now avail of the dual features of high- definition television viewing with digital video recording all this in just one single box. Available across the country, this unique HD- DVR box is capable of recording up to 200 hours of video programming thereby offering double »»» 

Indian DTH firms bet on premium services, but cost a worry

Indian DTH firms bet on premium services, but cost a worry

The Indian Direct-to-home (DTH) broadcast market is witnessing a flood of premium and add-on services like HD (high definition) and gaming features, but cost remains a stumbling block in efforts to woo customers, industry players say. In the last six months, major players like Dish TV, Tata Sky and Airtel have launched high-end services like HD and PVR (personal video recording) in efforts to diversify their product in an increasingly crowded DTH broadcast industry, but the jury is still out on whether traditionally cost-sensitive subscribers will take the bait. “This market will grow, but »»» 

HDTV becoming an equaliser, but infrastructural hurdles need to be cleared, say media planners

HDTV becoming an equaliser, but infrastructural hurdles need to be cleared, say media planners

The HDTV boom is now a reality with most of the DTH players offering high definition television. As Sun ventured into HD television the rest of the DTH operators like Dish TV, Tata Sky, Reliance Big TV, Airtel Digital TV followed suit. With the FIFA World Cup being broadcast in HD television and the upcoming commonwealth games will be broadcasted in HD Television as well, HDTV has a long way to go. exchange4media spoke to some of the media planners to find out what do they think about the growth of HDTV in India and the affect on advertisers. Manas Mishra, EVP and Country Head, Mudra Connext, said, »»»