All Entries Tagged With: "Reliance Digital TV"
Reliance DIGITAL TV takes its online initiative to a new frontier
Mumbai, Maharashtra, January 20, 2011: After initiating that Digital push towards connecting with consumers on a more direct and personal note via social media, Reliance DIGITAL TV has gone a step further to garner consumer sentiment. It has stepped into unchartered territory and reached out to bloggers to give them a DTH experience that was unseen hitherto. On December 11, 2010, seven bloggers were given a complete tour of the DTH facility at the DAKC campus in Koparkhairane, Navi Mumbai. Most of these bloggers were from Mumbai and technology is their blogging topic of choice. The elation on the »»»
DTH firms in talks to share satellite transponder space
NEW DELHI: Direct -to-home television service firms are in talks to share satellite transponder space with each other that will allow them to offer more channels without large investments while also ensuring glitches in their own transponder do not affect their services. Taking a cue from an arrangement between Sun Direct and Big TV struck last year, other DTH companies are looking to replicate the telecom tower sharing model used by communication firms. While Dish TV and Tata Sky are in talks for a potential arrangement, Videocon d2h is negotiating with Airtel digital television for a similar »»»
Reliance BIG TV ties up with Viveks
Direct-to-home service provider Reliance BIG TV (RBTV) has entered into a corporate alliance with Vivek Ltd, a consumer durables retail chain in Tamil Nadu. The deal gives those shopping at Viveks in Tamil Nadu, the opportunity to get a Reliance BIG TV connection for free on any purchase above Rs 1,000. BIG TV connection Customers will get a Reliance BIG TV connection with two months of Value Pack subscription, that includes leading sports channels such as ESPN, Star Sports, Star Cricket and TEN Sports, absolutely free, according to Mr Umesh Rao, Senior Vice-President and Chief Marketing Officer, »»»
DTH firms may miss à la carte deadline
Customers seeking greater choice over what they watch and how much they pay for it may have to wait for some more time with mostdirect-to-home (DTH) and Internet protocol TV companies set to miss a 1 January deadline for offering an à la carte option. A July 2010 order by the regulator Telecom Regulatory Authority of India (Trai) said that all digital platforms must offer consumers the choice of paying only for channels that they wish to watch. Currently, companies offer bouquets or bundled channels priced as a package. DTH companies, which together serve around 29 million households, cite technical »»»
Reliance Big TV adds Ten Cricket, Ten Action to bouquet
MUMBAI: Coinciding with the India-South Africa cricket series, Reliance Big TV has added Ten Cricket and Ten Action to its DTH offering. Subscribers who have opted for the Jumbo Sports Pack will not have to pay anything extra for the two channels. However, other subscribers have to pay Rs 25 each (plus taxes) for the two channels. Big TV has also bundled all the three Ten Sports channels – Ten Sports, Ten Cricket and Ten Action – in the Sports 3 Pack at a cost of Rs 50 (plus taxes). Reliance Big TV SVP and CMO Umesh Rao said, “At Reliance Big TV, it is our constant endeavour to delight »»»
DTH players on the front foot
Direct-to-home service providers eye a 21 per cent growth in 2011-12 on the back of consumer excitement to watch the 43-day ICC Cricket World Cup on high definition. Direct-to-home operators are eyeing the 43-day ICC Cricket World Cup 2011 – jointly hosted by India, Sri Lanka and Bangladesh – to increase their subscriber base. In June 2010, India had 23.5 million DTH subscribers. While the industry recorded around 18 per cent growth on a year-on-year basis in 2010, it is all set to grow at 21 per cent in 2011-12. The estimated growth is expected on the back of consumer excitement to watch the »»»
Price cuts on pay-per-view movie platforms draw more viewers
In September, the Salman Khan action movie Dabangg smashed the box office and collected rave reviews as well. Barely a month after its exit from multiplexes, the film is appearing on Tata Sky Ltd’s pay-per-view movie platform, Showcase, at an affordable Rs.25. And within a week of its release on Showcase, Dabangg was ordered by more than 100,000 subscribers, according to Vikram Mehra, chief marketing officer at Tata Sky. For the record, Dabangg appeared on the direct-to-home (DTH) movie platform way before its debut on television. Viacom18 Media Pvt. Ltd’s general entertainment channel Colors »»»
