All Entries Tagged With: "Radio Mirchi"
Rewind ’09 – Radio events that defined ’09
MUMBAI: Some of these events that caused ripples in the radio industry in India last year, involved people, some were policy changes and some were just developments that took their time happening. All in all, these were events that shaped the way radio last year and will mould the industry in 2010. Radioandmusic.com presents a quick recap, in no particular order - 1) Abraham Thomas bid adieu to Red FM After nurturing Red FM from its inception the station’s COO Abraham Thomas bid farewell to the station in November 2009. Abe, as he is known in the industry, took over Red FM when it ran just »»»
Become a Secret Santa on Radio Mirchi!
MUMBAI: Who said there is only ONE Santa Claus and that he gifts presents only to little children? With the festive spirit in the air, Radio Mirchi listeners will get a merry surprise as their loved ones will turn into Secret Santas for them! Mumbai’s No.1 radio station, Radio Mirchi 98.3 will help Mirchi listeners become ‘Secret Santas’ and help them deliver gifts… right at the doorstep of their chosen ones. In a contest that began last week, listeners were asked to message if they wanted to become a Secret Santa for a special someone and why? Mirchi then picked a select few and plotted »»»
Mergers and consolidations – new mantra for FM stations
MUMBAI: Is there light at the end of the tunnel for the struggling private FM radio industry in India in the form of mergers and consolidations? The solution, that appears to be playing on the minds of several FM players might just reignite the radio industry by bringing the medium on the national advertising map but opinions are mixed about the effects of this trend on the industry. Marketing alliances between radio stations for monetisation and sustainability has become a standard in the Indian radio industry. But now radio stations are eyeing station acquisitions to increase their footprint »»»
