All Entries Tagged With: "Prasoon Joshi"
Seeking to stand out
There are six DTH operators in the country, but how varied are they? Essentially, all of them provide almost the same number of channels at digital quality which is hard for the average eye to differentiate. So how do these companies get customers to buy their product? The Indian Direct-To-Home (DTH) TV market is an anomaly when compared to international markets. The more mature US and UK markets have just two major players. In India, the last five years has seen as many as six DTH operators enter the fray with more waiting to launch. Add to this the impending launch of Headend-In-The-Sky (HITS) »»»
DishTV’s new look
Seeking to establish an emotional connect with its customers, Essel Group owned direct-to-home service DishTV has gone for a brand makeover. Last week, it unveiled its new brand identity titled Ghar Aayi Zindagi. The new advertising campaign for this includes two television commercials (TVCs) as well as several 360-degree activities on multiple media platforms that include out-of-home, print and digital media. DishTV will spend more than Rs 30 crore on its new campaign, which is around 30% of its annual advertising budget of Rs 100-crore plus. As part of this new brand positioning, DishTV has also »»»
