All Entries Tagged With: "Networkplay.in"
Need a job? Or film tickets? Switch on the TV
Did you ever imagine that you could book movie tickets, find a job or learn English through your TV? Now you can with direct-to-home (DTH) services providing an array of value-added services (VAS) such as high definition gaming, pay-per-view movies, shopping, insurance calculators, English learning programmes, style, spa and many other interactive services. These services have opened a new stream of revenue for DTH service providers. Industry experts said VAS contributes four to five per cent to total revenue across the DTH industry. “The space is growing as it is a pre-mature market. The »»»
Big TV to monetise video on demand and interactive services
Big TV, the DTH (direct to home) arm of the Reliance ADA Group, has entered into a strategic partnership with the ad network start-up, Networkplay.in, to monetise its video on demand (pay per view) and interactive offerings. “Advertisers will be roped in for video on demand, electronic program guide (EPG) and interactive offerings of Big TV,” says Rammohan Sundaram, founder, chief executive officer and managing director, Networkplay, in a conversation with afaqs!. Big TV has more than 20 interactive channels such as iStock, iCooking, iCricket and iCare. He explains, “Video on »»»
