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Radio Mantra launches its Facebook Application

Radio Mantra launches its Facebook Application

Monday, 30th August 2010: Radio Mantra takes a step closer to its listeners and becomes the only radio station in India to have a unique Facebook Application to interact with its listeners. The newly launched facebook page and application have been in their beta testing phase for more than a month and have received an enormous response from the listeners. “Recognizing the changing dynamics of the society and the way today’s generation communicates, along with the growing importance of social networking websites have triggered, us to develop our presence on social networking platforms”, »»» 

Radio Mantra kicks off RJ hunt

Radio Mantra kicks off RJ hunt

Radio Mantra 91.9FM has opened entries for the RJ hunt in Jalandhar. For the very first time any radio operator has took this initiative, which is a perfect platform for those who are interested in a career as Radio Jockey and have a gift of gab to prove their mettle. “Jalandhar audience has really evolved in last 3 and a half years and they understand radio to a good extent. RJ-Giri all about involving our listeners and churn out some good ‘real’ content by providing them a platform to showcase their talent.” said Sameer Kanwar, programming head, Radio Mantra. The auditions will »»» 

Mergers and consolidations – new mantra for FM stations

Mergers and consolidations – new mantra for FM stations

MUMBAI: Is there light at the end of the tunnel for the struggling private FM radio industry in India in the form of mergers and consolidations? The solution, that appears to be playing on the minds of several FM players might just reignite the radio industry by bringing the medium on the national advertising map but opinions are mixed about the effects of this trend on the industry. Marketing alliances between radio stations for monetisation and sustainability has become a standard in the Indian radio industry. But now radio stations are eyeing station acquisitions to increase their footprint »»»