Shah Rukh does the grandpa act in Dishtv’s new campaign

Dishtv has come up with a new TV commercial to support its multimedia campaign for its new brand positioning ‘Ghar Aayi Zindagi’. The DTH operator from the Essel Group says that the new campaign positions Dishtv as “a force that unites families together, a catalyst that brings happiness into homes.” The TVC has been executed by Dishtv’s creative agency McCann Worldgroup TAG. Shah Rukh Khan, Dishtv’s brand ambassador, is seen in the avatar of an old man in the new TVC. The film opens with a shot of Tanvi Azmi (who plays Khan’s wife) surfing channels. A popular »»»