All Entries Tagged With: "HDTV"
DTH players place their bets on HD pie
Direct to Home service (DTH) has been sought after by customers with the offering of HD and interactive and value added services. With over 45 million households already subscribing to DTH services, the industry is set to grow further during the upcoming digitization phase, where consumers may opt for a shift from the analogue to the digital platform. The High Definition (HD) market is growing with the help of DTH services and vice-versa. All the major players are offering content on HD. The viewers are getting ready with HD televisions with the falling prices. A full HD 22 inch television costing »»»
All 250 channels in HD only on Reliance Digital TV
Reliance Digital TV becomes India’s only dth service to offer 250 HD like channels. Click on the image to view in full size. ...
Indian DTH firms bet on premium services, but cost a worry
The Indian Direct-to-home (DTH) broadcast market is witnessing a flood of premium and add-on services like HD (high definition) and gaming features, but cost remains a stumbling block in efforts to woo customers, industry players say. In the last six months, major players like Dish TV, Tata Sky and Airtel have launched high-end services like HD and PVR (personal video recording) in efforts to diversify their product in an increasingly crowded DTH broadcast industry, but the jury is still out on whether traditionally cost-sensitive subscribers will take the bait. “This market will grow, but »»»
High Definition to reward DTH companies only in long run
Direct-To-Home (DTH) companies may have to wait for a while before their recently launched High Definition television (HDTV) services starts contributing to their revenue growth. DTH players and analysts feel that revenues from HD customers would add up to the average revenue per user (ARPUs) only in the long-run, once the number of channels beaming HD content increases and the subscriber base multiplies. The past month saw almost all DTH players launching their HD service to take advantage of the FIFA World Cup that was beamed by ESPN in HD format. The rush to acquire customers did force some »»»
HDTV becoming an equaliser, but infrastructural hurdles need to be cleared, say media planners
The HDTV boom is now a reality with most of the DTH players offering high definition television. As Sun ventured into HD television the rest of the DTH operators like Dish TV, Tata Sky, Reliance Big TV, Airtel Digital TV followed suit. With the FIFA World Cup being broadcast in HD television and the upcoming commonwealth games will be broadcasted in HD Television as well, HDTV has a long way to go. exchange4media spoke to some of the media planners to find out what do they think about the growth of HDTV in India and the affect on advertisers. Manas Mishra, EVP and Country Head, Mudra Connext, said, »»»
DTH companies unleash high definition war as content tries hard to catch up
NEW DELHI: Consumers need to watch out before they go for that high definition (HD) DTH set top box. Even as DTH companies gear up for relaying content in high definition, the content backing it is very little. Only two channels- Discovery and National Geographic are available in HD. Essel Group channels Zee TV and Zee Cinema are available only with Dish TV, also an Essel Group venture, and ESPN has only two properties, the ongoing Fifa World Cup and Wimbledon, currently available for HD broadcast, and that too with select DTH operators. Leading players like Dish TV, Tata Sky, Airtel Digital TV, »»»
Low price, high impact
When you are the 14th entrant in a fast growing but highly competitive product or service category, how do you stand out? Or when you are almost the last to introduce a new product or service that competition is already pushing hard, what can you do differently? When you are an established player in a competitive business, what do you do to create fresh growth? And when you are standing at the doorway of a high-growth product category dominated by big, international brands, how do you get noticed and consumed? When low pricing becomes a common solution for all four scenarios, you sit up and take »»»
