All Entries Tagged With: "HD"
India to have 1.2 mn HD subscribers on DTH by fiscal-end
MUMBAI: India will have 1.2 million HD subscribers on DTH by the end of this fiscal, industry experts said here today. Pricing is a sticky issue but aggressive marketing will push the demand for HD channels. Demonstrating the success of Movies Now, Media Network and Distribution Network India CEO and MD Yogesh Radhakrishnan said the idea for an HD channel came in 2007. In 2009 the decision was made that Movies Now had to be taken across digital and analogue on the same feed. The analogue market is large and the channel looks better than competition even in this segment. “So we went the dual »»»
Movies Now eyes 30% revenue in English film category in FY’12
MUMBAI: Times Television Network enterprise Movies Now, which was launched six months ago, is looking to capture up to 30 per cent of its total revenue from the English movies channel segment during FY’12. “Despite being a new channel, our viewership was strong even during the Cricket World Cup and IPL . Looking at the trend, we expect 20-30 per cent revenue of the total English movies channel (segment) to come to us by FY’12,” Channel Head Ajay Trigunayat told reporters here. The channel introduced High Definition (HD) experience, making it the preferred English movie channel »»»
Indian DTH firms bet on premium services, but cost a worry
The Indian Direct-to-home (DTH) broadcast market is witnessing a flood of premium and add-on services like HD (high definition) and gaming features, but cost remains a stumbling block in efforts to woo customers, industry players say. In the last six months, major players like Dish TV, Tata Sky and Airtel have launched high-end services like HD and PVR (personal video recording) in efforts to diversify their product in an increasingly crowded DTH broadcast industry, but the jury is still out on whether traditionally cost-sensitive subscribers will take the bait. “This market will grow, but »»»
HDTV becoming an equaliser, but infrastructural hurdles need to be cleared, say media planners
The HDTV boom is now a reality with most of the DTH players offering high definition television. As Sun ventured into HD television the rest of the DTH operators like Dish TV, Tata Sky, Reliance Big TV, Airtel Digital TV followed suit. With the FIFA World Cup being broadcast in HD television and the upcoming commonwealth games will be broadcasted in HD Television as well, HDTV has a long way to go. exchange4media spoke to some of the media planners to find out what do they think about the growth of HDTV in India and the affect on advertisers. Manas Mishra, EVP and Country Head, Mudra Connext, said, »»»
DTH companies unleash high definition war as content tries hard to catch up
NEW DELHI: Consumers need to watch out before they go for that high definition (HD) DTH set top box. Even as DTH companies gear up for relaying content in high definition, the content backing it is very little. Only two channels- Discovery and National Geographic are available in HD. Essel Group channels Zee TV and Zee Cinema are available only with Dish TV, also an Essel Group venture, and ESPN has only two properties, the ongoing Fifa World Cup and Wimbledon, currently available for HD broadcast, and that too with select DTH operators. Leading players like Dish TV, Tata Sky, Airtel Digital TV, »»»
Low price, high impact
When you are the 14th entrant in a fast growing but highly competitive product or service category, how do you stand out? Or when you are almost the last to introduce a new product or service that competition is already pushing hard, what can you do differently? When you are an established player in a competitive business, what do you do to create fresh growth? And when you are standing at the doorway of a high-growth product category dominated by big, international brands, how do you get noticed and consumed? When low pricing becomes a common solution for all four scenarios, you sit up and take »»»
High-definition content is the next level for DTH
The country’s largest Direct-To-Home (DTH) operator, Dish TV, with 7.3 million subscribers, has now launched high-definition DTH service offering five high-definition (HD) channels. Managing director Jawahar Goel speaks to Ashish Sinha on the company’s plans and targets. Excerpts: What is the future of HD in the Indian broadcasting space? HD television in the country is what colour television was after the Asian Games in 1982. According to my estimate, there will be 30-40 HD channels within the current fiscal. We are launching five HD channels, but customers will only pay for four and get the »»»
