All Entries Tagged With: "Ghar Aayi Zindagi"
Dish TV rides on passion; repositions as ‘Dish Sawar Hai’
Dish TV, the DTH operator, to strengthen its relationship with consumers, has changed its positioning from ‘Ghar Aayi Zindagi’ to ‘Dish Sawar Hai’. The thought for the new positioning is based on the strong consumer insight that people who are passionate about entertainment do not let anything come in the way of it, and therefore, never compromise when it comes to their TV viewing experience. Anjali Malhotra Nanda, vice-president, marketing, Dish TV, says, “DTH is a very dynamic industry which changes very fast. Therefore, it is important to be consistent in the relationship »»»
Dish TV extends SRK’s contract
MUMBAI: Dish TV, India’s leading direct-to-home (DTH) operator, has decided to continue with Shah Rukh Khan as its brand ambassador. The renewal of SRK’s contract comes in a year when Dish TV is expecting to load in 2.5 million new subscribers. “We have decided to renew the contract with Shah Rukh Khan,” Dish TV MD Jawahar Goel told Indiantelevision.com. Bollywood superstar Khan has been the brand ambassador for Dish TV since its inception in 2007. In December 2009, Dish TV had unveiled its new brand identity with a new positioning – “Ghar Aayi Zindagi”. Earlier, it was »»»
Dish TV to spend Rs 40 mn in marketing brand ambassador SRK’s movie
MUMBAI: Essel Group’s direct-to-home (DTH) company Dish TV has announced a strategic marketing alliance with Fox Star Studios for the co-promotion of its forthcoming movie My Name is Khan. Dish TV has created a 30-second TVC to promote the movie and it will spend around Rs 40 million for a pan-India marketing campaign. Dish TV’s brand ambassador Shah Rukh Khan is the lead actor of the movie, while Kajol is making a come back with the movie after Fanaa. Apart from the new TVC with Khan, the DTH company will also run a contest, wherein the participants will get a chance to meet Shah Rukh Khan »»»
DishTV losses swell; subscriptions go up, ARPU reduces
DishTV has reported a loss of Rs 762 million in the third quarter of FY10, as compared to a loss of Rs 561 million in Q2 of this fiscal. The company had reported a loss of Rs 1,180 in the corresponding quarter of FY09. However, revenues of the company increased by 8 per cent to Rs 2,786 million in Q3, as compared to Rs 2,579 in Q2 of this fiscal. It had reported revenues of Rs 1,927 million in Q3 FY09. Out of its DTH revenues, Rs 2,140 million came from subscriptions, while Rs 390 million came from rental, Rs 55 million from carriage fees and the balance from miscellaneous. Although the company »»»
Dish TV Q3 net loss widens to Rs 762 mn on strong subscriber growth
MUMBAI: Dish TV has posted a net loss of Rs 762.18 million for the quarter ended 31 December 2009, as against a net loss of Rs 1.18 billion in the year-ago period. The third-quarter loss, however, has widened from the previous three months in which the leading DTH service provider had posted a loss of Rs 561.34 million. Amassing 0.55 million subscribers during the quarter to take its total base to 6.4 million, Dish TV has reported a 43.91 per cent jump in gross sales and operating revenues to Rs 2.77 billion, compared to Rs 1.93 billion a year ago. The income in the trailing quarter was Rs 2.57 »»»
DishTV’s new look
Seeking to establish an emotional connect with its customers, Essel Group owned direct-to-home service DishTV has gone for a brand makeover. Last week, it unveiled its new brand identity titled Ghar Aayi Zindagi. The new advertising campaign for this includes two television commercials (TVCs) as well as several 360-degree activities on multiple media platforms that include out-of-home, print and digital media. DishTV will spend more than Rs 30 crore on its new campaign, which is around 30% of its annual advertising budget of Rs 100-crore plus. As part of this new brand positioning, DishTV has also »»»
Shah Rukh does the grandpa act in Dishtv’s new campaign
Dishtv has come up with a new TV commercial to support its multimedia campaign for its new brand positioning ‘Ghar Aayi Zindagi’. The DTH operator from the Essel Group says that the new campaign positions Dishtv as “a force that unites families together, a catalyst that brings happiness into homes.” The TVC has been executed by Dishtv’s creative agency McCann Worldgroup TAG. Shah Rukh Khan, Dishtv’s brand ambassador, is seen in the avatar of an old man in the new TVC. The film opens with a shot of Tanvi Azmi (who plays Khan’s wife) surfing channels. A popular »»»
