All Entries Tagged With: "Essel Group"
WWIL to feel Rs 1 bn pinch from HITS
MUMBAI: Wire and Wireless (India) Ltd. has suffered a loss of around Rs 1 billion from its Headend-In-The-Sky (HITS) operations and has suspended the service from 1 April as the government is yet to come out with tariff and content guidelines for the new delivery technology. WWIL, the first and the only cable TV operator to have launched the service, has invested over Rs 1.5 billion towards HITS. “We will revive HITS after the guidelines are in place and it is favourable for the industry. We would be losing about Rs 650 million in FY’10 from the HITS operations. Our total loss on HITS »»»
DishTV’s new look
Seeking to establish an emotional connect with its customers, Essel Group owned direct-to-home service DishTV has gone for a brand makeover. Last week, it unveiled its new brand identity titled Ghar Aayi Zindagi. The new advertising campaign for this includes two television commercials (TVCs) as well as several 360-degree activities on multiple media platforms that include out-of-home, print and digital media. DishTV will spend more than Rs 30 crore on its new campaign, which is around 30% of its annual advertising budget of Rs 100-crore plus. As part of this new brand positioning, DishTV has also »»»
Shah Rukh does the grandpa act in Dishtv’s new campaign
Dishtv has come up with a new TV commercial to support its multimedia campaign for its new brand positioning ‘Ghar Aayi Zindagi’. The DTH operator from the Essel Group says that the new campaign positions Dishtv as “a force that unites families together, a catalyst that brings happiness into homes.” The TVC has been executed by Dishtv’s creative agency McCann Worldgroup TAG. Shah Rukh Khan, Dishtv’s brand ambassador, is seen in the avatar of an old man in the new TVC. The film opens with a shot of Tanvi Azmi (who plays Khan’s wife) surfing channels. A popular »»»
