All Entries Tagged With: "Dil Titli"
Airtel DTH ad misleading, says Tata Sky
NEW DELHI: Direct-to-Home (DTH) service provider Tata Sky has moved the Advertising Standards Council of India (ASCI) against Airtel Digital Television, protesting the rival company’s claims of a superior picture quality in its television commercial. In a letter to ASCI secretary-general Alan Collaco, Tata Sky charged that the ad aims to portray that Airtel Digital TV, with its use of MPEG 4 DVB-S2 technology, has picture clarity better than other service providers. The commercial, launched last August, “falsely suggests that other platforms have inferior picture quality”, it added. ASCI »»»
Asci upholds Tata Sky’s complaint against Airtel’s DTH campaign
The competition among the half a dozen rival direct-to-home (DTH) operators in the country has once again spilled over to the advertising arena. The Advertising Standards Council of India (Asci) has upheld a complaint by Tata Sky against rival Airtel Digital TV for misleading the consumers in its ‘Dil Titli’ television campaign featuring Saif Ali Khan and Kareena Kapoor. In its complaint to Asci made in November 2009, Tata Sky had called the campaign “misleading” for suggesting that the picture quality of Airtel Digital TV was superior as it used the MPEG4 and DVB-S2 technology. The Asci, »»»
