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RAM Week 45: Radio Mirchi going strong in three metros; Big FM tops in Bengaluru

RAM Week 45: Radio Mirchi going strong in three metros; Big FM tops in Bengaluru

In Mumbai, meanwhile, the No. 2 and No. 3 radio stations – Red FM and Radio City, respectively – have lost market share. The Radio Audience Measurement (RAM) data for Week 45 is out. Here is an update on the four RAM markets. Mumbai Radio Mirchi is No. 1 in the city with a market share of 17.4 per cent; its average market share for the last four weeks is 17.3 per cent. The second and third spots in the city are occupied by Red FM and Radio City, respectively. Red FM has a market share of 12.9 per cent with a loss of 0.9 percentage point compared to the previous week’s ratings. »»» 

92.7 BIG FM Delhi celebrated Children’s Day with SOS Children’s Villages of India

92.7 BIG FM Delhi celebrated Children’s Day with SOS Children’s Villages of India

MUMBAI: 92.7 BIG FM made this week very special for the children from SOS Children’s Village of India. The radio station planned a special screening of the movie Golmaal 3 for these children in need. Forgetting everything else, the kids spent a wonderful time watching the recently release blockbuster with their favourite RJ Aparshakti. This activity is a part of the ongoing Children’s Week, where the station launched a special program around the concept BIG Lagayega Class with the Kids. It was a touching moment to see the kids from SOS Children’s Village of India taking the class »»» 

RAM: Red FM claims No.2 slot in Mumbai

RAM: Red FM claims No.2 slot in Mumbai

In Bengaluru, on the other hand, Radio One gains 0.6 percentage point market share to become the No. 6 radio station in the city. The Radio Audience Measurement (RAM) data for Week 44 is out. Here is an update on the four RAM markets. Mumbai Radio Mirchi leads in the city with a market share of 17.2 per cent, with no loss no gain compared to the previous week’s ratings. The average market share for the radio station for the last four weeks is 17.4 per cent. Red FM has climbed up to No. 2, with a market share of 13.8 per cent, 0.3 percentage point more than the last week. Radio City has slipped »»» 

92.7 Big FM Kolkata and Rajnigandha present Big Green Durga 2010

92.7 Big FM Kolkata and Rajnigandha present Big Green Durga 2010

Reliance Broadcast Network’s radio arm 92.7 BIG FM and Rajnigandha presents “BIG GREEN DURA 2010” a platform to spread the message of celebration with conscience. Kirloskar Green is the Energy partner. The Property conceptualized and marketed by BIG LIVE (the experimental marketing arm of Reliance Broadcast Network Ltd) has all its media verticals coming into play to ensure this worthy thought permeates into consumer lives through multiple touch points. Kolkata waits for Durga Puja all year round. Every autumn the city puts aside its cares and worries, decks up in its best finery and abandons »»» 

92.7 BIG FM celebrates ‘Navratri ke Nav Ratna’

92.7 BIG FM celebrates ‘Navratri ke Nav Ratna’

92.7 BIG FM, the radio arm of Reliance Broadcast Network Limited celebrates the festival of nine nights where people worship the nine different forms of Goddess Durga during Navratri. Through a clutter breaking campaign, 92.7 BIG FM once again puts together an innovative event for listeners with ‘Navratri Ke Nav Ratna’ across Mumbai, Sholapur, Baroda, Surat, Rajkot, Indore, Gwalior, Bhopal, Kanpur, Jodhpur, Udaipur, Ajmer, Kota and Bikaner. Conceptualised by 92.7 BIG FM, ‘Navratri Ke Nav Ratna’ will touch upon nine different things that are recommended for the garba nights. These include »»» 

92.7 BIG FM appoints Sunil Sahjwani as National Programming Director

92.7 BIG FM appoints Sunil Sahjwani as National Programming Director

In a latest announcement, Reliance Broadcast Network’s radio arm, announces the appointment of Sunil Sahjwani as the National Programming Director for its radio business 92.7 BIG FM. At the helm of the creative programming team, spread across 45 stations of India, Sunil will work with the corporate team on the programming strategy, its execution and sales enablers. In his current profile, he will work with Soumen Choudhury, Business Head, 92.7 BIG FM A Graduate from the Parsons School of Design, New York, Sunil began his career in advertising where he spent over a decade with leaders in the market »»» 

Big FM Launches Vande Keralam-3

Big FM Launches Vande Keralam-3

Trivandrum: ‘Vande Keralam’, an initiative by Big FM was introduced back in 2008. RJ Kidilam Feroz spearheaded a campaign against smoking, alcohol consumption, drugs and other vices in the first season of ‘Vande Keralam’. Firoz, by doing 105 hours of non-stop RJ-ing, had entered the Limca Book of Records for his fete. Again, in 2009, Feroz led the ‘Vande Keralam’ road show in an attempt to take FM radio to the masses, which was a grand success. ‘Vande Keralam’ traveled through 700 villages and 70 small towns in Trivandrum and Kollam districts. Riding »»»