Asci upholds Tata Sky’s complaint against Airtel’s DTH campaign

The competition among the half a dozen rival direct-to-home (DTH) operators in the country has once again spilled over to the advertising arena. The Advertising Standards Council of India (Asci) has upheld a complaint by Tata Sky against rival Airtel Digital TV for misleading the consumers in its ‘Dil Titli’ television campaign featuring Saif Ali Khan and Kareena Kapoor. In its complaint to Asci made in November 2009, Tata Sky had called the campaign “misleading” for suggesting that the picture quality of Airtel Digital TV was superior as it used the MPEG4 and DVB-S2 technology. The Asci, »»»