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Indian DTH firms bet on premium services, but cost a worry

Indian DTH firms bet on premium services, but cost a worry

The Indian Direct-to-home (DTH) broadcast market is witnessing a flood of premium and add-on services like HD (high definition) and gaming features, but cost remains a stumbling block in efforts to woo customers, industry players say. In the last six months, major players like Dish TV, Tata Sky and Airtel have launched high-end services like HD and PVR (personal video recording) in efforts to diversify their product in an increasingly crowded DTH broadcast industry, but the jury is still out on whether traditionally cost-sensitive subscribers will take the bait. “This market will grow, but »»» 

Airtel digital TV subscribers can record programmes via internet

Airtel digital TV subscribers can record programmes via internet

NEW DELHI: Airtel digital TV has extended its recording capability via the internet. Airtel digital TV recorder customers can now record programmes by logging into their Self Care account on www.airtel.in/digitaltv. They can click on “Program Guide” at the top navigation bar to access the feature. Said Bharti Airtel CMO – DTH Sugato Banerji, “Our internet recording feature for the Airtel digital TV recorder is consistent to our efforts of driving innovation based on a deep understanding of the consumer that makes technology relevant and useful for them. Our unique mobile recording »»» 

Airtel launches recording via internet for DTH subscribers

Airtel launches recording via internet for DTH subscribers

Bharti Airtel has announced the addition of recording capability via the internet for its DTH service users. The service has been made available for use starting today and includes the option of browsing programmes as per there genre and channel. Sugato Banerji, CMO, DTH, Bharti Airtel, said in a press statement, “Our internet recording feature for the Airtel digitalTV recorder is consistent to our efforts of driving innovation based on a deep understanding of the consumer that makes technology relevant and useful for them.” The pan India operator had earlier launched Airtel digital TV recorder »»» 

Despite high subsidy, Bharti gung ho on DTH biz model

Despite high subsidy, Bharti gung ho on DTH biz model

MUMBAI: The direct-to-home (DTH) industry has to incur Rs 2,000 per customer as subsidy at the moment, but with falling equipment prices, the business scenario will look up, Ajai Puri, chief executive, Bharti Telemedia, told ET. Competition has become fierce since the entry of three new players, including Bharti. Other players in the market include Tata Sky, Dish TV, Reliance Big TV, Sun TV besides digital cable. There has been a sharp decline in one-time costs that subscribers have to bear, as monthly subscription plans have regulated price ceilings. The initiation of DTH services was triggered »»» 

Bharti Airtel ups stake in DTH arm to 95%

Bharti Airtel ups stake in DTH arm to 95%

MUMBAI: Bharti Airtel has increased its stake in Bharti Telemedia, the subsidiary company that holds the DTH, broadband, wireline and IPTV businesses. Bharti Airtel, which earlier was holding 40 per cent in Telemedia, has now upped its stake to 95 per cent. Bharti Airtel has bought back the stake from Bharti Enterprises for Rs 74 million. Airtel Digital TV, the brand of the DTH service, has close to three million subscribers. It recently launched the personal video recorder (PVR) service, which offers customers the convenience to record shows using their mobile phones from anywhere in the world. Airtel »»» 

A DTH war, for the record

A DTH war, for the record

Last month, Airtel launched their Personal Video Recorder (PVR) box with mobile-based recording and some other unique features. Soon, their competitor Tata Sky followed suit with both Internet and mobile recording signaling a new phase in DTH services. So if you are planning to reap the benefits, read on: Hardware The TataSky Digicom, with its circular layout for the record, forward, play, rewind and pause buttons, reminded me of an DVD Player. On the back, the box has standard connectors for your TV as well as Ethernet and USB ports. The Tata Sky+ box gives you 90 hours of recording, but I could »»» 

Set-top boxes get smarter

Set-top boxes get smarter

Direct-to-home players converge digital media to lure customers. Saif Ali Khan using his mobile handset to record his nagging on-screen wife Kareena Kapoor’s favourite TV serial in the direct-to-home (DTH) commercial of Airtel Digital TV seems to have triggered a war among other industry players. In a bid to win over customers, DTH service providers are offering features that combine digital set-top box (STB) with remote devices like mobile phones. Close to 2.5 million Airtel DTH subscribers can avail of the remote programme recording facility by paying Rs 5,990 (after a discount of Rs 1,000) »»»