All Entries Tagged With: "Aamir Khan"
Aamir & Kiran reveal their online and offline chemistry to MJ HrishiK
Mumbai, January, 2011: The studio of 94.3 Radio One, the only radio station that offers its listeners ‘Maximum Music, Maximum Choice’, was bustling with excitement as the versatile and talented, “Mr. Perfect” Aamir Khan along with his wife Kiran Rao made one of the very rare appearance on radio. The duo was invited as special guests on MJ Hrishi.K’s morning show to promote their forthcoming film ‘Dhobi Ghaat’, which marks Kiran’s debut in the film industry as a Director. MJ Hrishi.K enhanced the chemistry between the two during the interview, giving listeners an insight into what »»»
Now, Aamir Khan turns barber and shopkeeper
New Delhi, Oct 15 (IANS) After playing a milkman, Bollywood actor Aamir Khan will be seen donning the garb of a barber and a shopkeeper in new TV commercials. Aamir, who is the brand ambassador of TataSky, plays a barber and a shopkeeper in two different television commercials of the DTH service. In both the ads, the customer walks in asking for a particular haircut or a white shirt, while he is forced to take something completely different. The situation shown in the films draws a parallel between the DTH companies and the barber and the shopkeeper and has been communicated through the use of »»»
New signal from Tata Sky
After cutting prices, the third largest DTH player bets on interactive services to protect revenue. Direct-to-home (DTH) major Tata Sky made headlines last week – first, for Aamir Khan playing the role of a milkman in its new commercial, and second, for kicking off a price war. The company said that its “first-of-its-kind, no conditions apply” offer will redefine the DTH landscape in the country. It surely would, as Tata Sky has slashed the price of its set-top box by almost 40 per cent to Rs 999. Competitors provide set-top boxes at Rs 1,400 to Rs 1,800. But the move has surprised many as »»»
Aamir Khan now turns a milkman
Bollywood actor Aamir Khan has had many avatars in his acting career, and now the star will be seen as a milkman in a new commercial. Aamir, who is the brand ambassador of TataSky, will be essaying the role of a milkman for its new ad. The ad film is about a situation where a customer of the milkman offers to pay only for the days he was in town. The milkman’s point of view is conveyed in a humorous manner when he tells the customer the cow was not aware of his vacation and hence gave milk every single day. The milkman forcibly takes money from his customer even for the days he was on a holiday. »»»
DTH to splurge Rs 6 bn on ads in FY’11
MUMBAI/ BANGALORE: The plot hasn’t changed much for the direct-to-home (DTH) operators in 2010. A gang of six private players are fighting over subscriber growth and attempting to expand the digital universe in a country where the television landscape is mostly analogue cable. The warfare is spreading over to the advertising world as each DTH player wants to play the volume game amid low ARPUs (average revenue per user). The usage of celebrities, whether it is Shah Rukh Khan or Aamir Khan or Hrithik Roshan or the Kareena Kapoor-Saif Ali Khan duo, in television commercials is to entice subscribers »»»
Aamir Khan’s latest Tata Sky ad ‘Badalte India Ke Badalte Classrooms’
Tata Sky has been the pioneer in popularizing Interactive services on television in India. While Tata Sky has covered a gamut of areas when it comes to Interactive Services, the area of special focus has been Educational Services through introduction of applications such as Actve Wizkids, Actve Stories, Actve Learning & Actve English. Tata Sky with its Educational Service has reached 10,00,000 homes. In this particular ad campaign, Aamir Khan is seen talking about how teaching has gone beyond classroom’s and people can now learn sitting at home with the help of the Educational Services available »»»
Bollywood biggies occupy DTH space
NEW DELHI: As the Indian DTH turf heats up, marketers in the fray are leaning on top Bollywood stars to help their cause. The 20-million subscribers strong Indian DTH market has six major players—Dish TV, Tata Sky, Sun Direct, Reliance Big TV, Airtel Digital and Videocon D2H. And four of them have a bollywood star endorsing them. So, while Shah Rukh Khan and Aamir Khan endorse Dish TV and Tata Sky, respectively, Airtel Digital has Saif Ali Khan and Kareena Kapoor singing its praises. Videocon D2H is the latest to have jumped on the bandwagon, roping in Abhishek Bachchan to endorse its offering. Anil »»»
