All Entries Tagged With: "Aamir Khan"
Aamir Khan now turns a milkman
Bollywood actor Aamir Khan has had many avatars in his acting career, and now the star will be seen as a milkman in a new commercial. Aamir, who is the brand ambassador of TataSky, will be essaying the role of a milkman for its new ad.
DTH to splurge Rs 6 bn on ads in FY’11
MUMBAI/ BANGALORE: The plot hasn’t changed much for the direct-to-home (DTH) operators in 2010. A gang of six private players are fighting over subscriber growth and attempting to expand the digital universe in a country where the television landscape is mostly analogue cable.
Aamir Khan’s latest Tata Sky ad ‘Badalte India Ke Badalte Classrooms’
Tata Sky has been the pioneer in popularizing Interactive services on television in India. While Tata Sky has covered a gamut of areas when it comes to Interactive Services, the area of special focus has been Educational Services
Bollywood biggies occupy DTH space
NEW DELHI: As the Indian DTH turf heats up, marketers in the fray are leaning on top Bollywood stars to help their cause. The 20-million subscribers strong Indian DTH market has six major players—Dish TV, Tata Sky, Sun Direct, Reliance Big TV, Airtel Digital and Videocon D2H. And four of them have a bollywood star endorsing them.
Khan versus Khan
Dish TV’s new campaign presents Shahrukh in a new avatar to take on Tata Sky’s Aamir. You could call it the clash of the titans. Tata Sky’s innovative use of its brand ambassador Aamir Khan as a ventriloquist, aging taxi driver, family man and puppet (remember the actor’s man-woman act in the first of his commercials for the DTH operator last year) has indeed made rivals sit up and take notice of it. That is why competitor Dish TV has also decided to do away with the mundane and present its brand ambassador Shahrukh Khan in a different avatar.
