Reliance BIG TV, India’s leading digital DTH service provider, has recently announced the year end Dhamaka. The scratch and win offer is an opportunity for the customer to win assured gifts like free subscriptions and discounts on installation of Reliance BIG TV. This scratch and win offer is planned keeping Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind.

The offer is effective till 31 December, 2009 across India.

On the launch of this offer Mr. Umesh Rao, Senior Vice-President, Reliance BIG TV said, “This limited period offer is to spread the festive cheer, during Christmas and New Year. We plan to introduce a host of new content, offerings during this season and the tie-up with Avatar is one of our larger initiatives towards our goal. These offerings are a part of Reliance BIG TV’s abiding commitment to deliver great value at affordable prices to its customers during festive season.”

Reliance BIG TV recently tied-up with James Cameron’s Avatar and has launched a new TVC. The DTH operator is showcasing exclusive interviews with the stars of Avatar, James Cameron as well as exclusive Behind-The-Scenes of the film. This marketing alliance is providing a scratch card opportunity where customers can win a visit to the movie sets in New Zealand, trips to Malaysia, Goa and Avatar merchandise. With the numerous offerings this season, Reliance BIG TV also launched scratch and win festive offer to add joy the festival season.

Source: Webnewswire.com

Reliance BIG TV Launches Innovative Social Media Campaign on Twitter, Facebook and YouTube to Promote James Cameron’s Hollywood mega movie of the year Avatar in India Reliance BIG TV is the official marketing partner of Fox Star, the movie’s distributors in India. The movie is scheduled for theatrical release on 18th December.

Through Social Media Reliance BIG TV hopes to reach a broader audience and engage with customers in a format and arena of their choice that they’re familiar with. Reliance BIG TV believes the online platform provides an interactive mode of communication with its audience and today is an integrated part of communication along the traditional media.

“Reliance BIG TV and AVATAR symbolizes a strong fit between two world leading, innovative organisations who talk to a common target group.

Reliance BIG TV’s technologically advanced, path breaking, innovative and futuristic range of offering goes well with Avatar’s universal appeal as one of the technologically most challenging movie of the decade,” said Mr. Umesh Rao, Senior Vice President, Reliance BIG TV DTH.

He added that Reliance BIG TV would continue to add new features on these sites, news, content, promotion, movie updates, videos and post updates in tune with both pre-launch and post-launch of AVATAR in India.

Reliance BIG TV believes there is tremendous synergy between Reliance DTH & Avatar and the common binding thought is both offer viewers an experience beyond imagination. AVATAR is a 3D epic adventure fantasy movie which took four years in the making for Cameron. AVATAR is also the most technologically advanced film Fox has ever made.

At the centre of the initiative is the profile pages, “Reliance BIG TV – AVATAR: Live in it!”, on Twitter, Orkut, Facebook, You Tube, Flickr, Wikipedia, Picasa, DIGG, Myspace and other social media sites, which provides the fans with updates on AVATAR, wall papers, news, content, promotion, movie updates, videos and other India-related content.

Source: Ub News

MUMBAI: Big TV, the Anil Ambani-owned direct-to-home (DTH) company, has entered into a marketing alliance with Fox Star Studios for promoting James Cameron’s magnum opus Avatar in India.

As part of the deal, Big TV will run a month-long 360 degree marketing campaign and will launch a 30-second English television commercial (TVC) featuring the cast of the film. The TVC is expected to go on air across 12 English channels including Times Now, AXN, Star World, Star Movies, and HBO from 15 December.

The DTH operator will also showcase interviews with Cameron and the stars of Avatar. The footage will also include behind-the scenes of the movie.

Reliance Big TV senior VP Umesh Rao said, “This partnership brings in enriched content to our subscribers and delivers larger than life experience through multiple grounds promotions planned across key cities.”

Fox Star Studios and Big TV are also creating special promotional zones across Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Chandigarh, Pune, Ahemdabad and Jaipur at key multiplexes. Apart from this, tie-ups with Baskin Robbins and Big Cinemas have been finalised to create exclusive zones.

The tie-up is part of Big TV’s content strategy to introduce niche and unique content on its DTH platform, the company said in a release.

Avatar is releasing in theatres across the country in 2D, 3D and IMAX versions on 18 December. Fox Star Studios is releasing the movie worldwide.

Source: Indiantelevision.com

Anil Ambani’s direct-to-home company, Reliance BIG TV, has formed a marketing alliance with Fox STAR Studios for its forthcoming movie, Avatar. The deal, according to source, has been struck for Rs 20 crore.

Avatar is an epic 3D fiction movie which has taken James Cameron almost four years to make. Fox STAR Studios is releasing the movie worldwide.

The alliance comprises of BIG TV getting the first telecast rights of exclusive promotions for direct-to-home (DTH) platforms, creating a TVC (television content rating) with the cast of Avatar, introducing special zones across its multiplexes to experience the film. BIG TV will also run a pan-India marketing campaign for which the company will spend Rs 5 crore.

When asked, a Reliance BIG TV spokesperson confirmed a marketing alliance with Fox STAR is being explored for the India release of Avatar, but declined to give any details.

BIG TV will have the rights to the first promotional break of all Avatar content which will be telecasted on its DTH platform. BIG TV will air exclusive interviews with the maker, James Cameron, and stars like Sam Worthington and Zeo Saldaria, among others. The footage will also include behind-the scenes of Avatar.

“The tie-up with Fox STAR Studio is part of Reliance BIG TV’s larger content strategy to introduce niche and unique content on its DTH platform,” said a source close to the development. The content will be offered free to its DTH subscribers. Big TV will also launch contests for its subscribers, who can win a visit to WETA Studios in New Zealand where Avatar was shot. BIG TV has nearly two million subscribers.

BIG TV will create a 30-second English TVC featuring the cast of the film. It is slated to go on air across 12 English channels.

Source: Business Standard