All Entries in the "Tata Sky" Category
ESPN HD now on Tata Sky
Mumbai, October 11, 2011: After pioneering the launch of HD in India, Tata Sky today announced the launch of ESPN HD on its platform. ESPN HD will showcase exciting sports action in High Definition from ESPN STAR Sports’ stellar line-up of premier international sporting events including soccer, tennis, golf and motor sports among others. Action starts right away on ESPN HD with the live broadcast of the first ever Formula One Indian Grand Prix on October 28th. The highly anticipated 2011-2012 season of the Barclays Premier League will also be showcased live on ESPN HD. ESPN HD will be part of »»»
DD Direct’s free broadcast is biggest challenge
DTH service provider Tata Sky’s MD and CEO Harit Nagpal’s career started as an export manager in erstwhile Lakme, and later at Pepsi. He was group marketing director at Vodafone Essar before joining Tata Sky. In the past ten years, he has seen the exponential growth of mobile subscribers backed by a continuous drop in call charges, before he moved to the DTH space in Aug 2010. In over a year, he revamped the operator’s customer service infrastructure and repackaged its products to make them more customer-friendly. In an interview to FE’s Sohini Mitter, Nagpal sheds light »»»
Course correction, direct to consumer
Tata Sky is attempting to calibrate its offerings based on feedback, while telling the audience it is ‘premium’ only on offering, not price. Creating a certain perception about a category or brand is, arguably, easier than changing entrenched perceptions. The latter challenge for the DTH category, and itself in particular, is what Tata Sky has taken up — starting with the perception that it is ‘expensive’ and ‘inflexible’. And, like any services category, DTH is replete with challenges of customer dissatisfaction — proof of which is available in abundance on the Internet. The »»»
Feeding time in India’s DTH market
Consolidation in the Indian DTH market is inevitable, perhaps within months, according to Tata Sky Managing Director, Harit Nagpal. Speaking to an audience at NDS’ Perspectives series at IBC 2011, Mr Nagpal lamented what he called the high taxes levied against commercial DTH operators and the bandwidth restrictions he claims are strangling their ability to add channels and HD. With six commercial DTH platforms and the publicly funded Dordashan service, operators are competing in a market where 120 million homes are signed up to Pay TV, with nearly a million new subscribers per month. It’s a »»»
UTV STARS comes on Tata Sky and Dish TV
The recently launched ‘UTV STARS – the official channel of Bollywood’ which went on air on 19th August, 2011, has garnered a phenomenal response from audiences nationwide in a very short span of time. It is, in fact, the first Indian Channel to have been launched simultaneously in both, India and the Middle East on the Etisalat Network. With a view to further expand its horizons; the brand now announces the launch of the channel on two of India’s most reputed DTH platforms in the nation, Tata Sky, Channel No.707 and DISH TV, Channel no. 48. UTV STARS is an invitation to the audiences to »»»
Tata Sky seeks a back-up satellite
Tata Sky has requested Isro controlled Antrix Corporation for permission to hire a spare satellite from an overseas provider, in the same orbital slot as the Insat 4A satellite it uses to beam signals to subscribers. The move follows the inability of the DTH firm, which is a three-way joint venture with Rupert Murdoch’s News Corporation, Singapore government controlled Temasek and the $67.4 billion Tata group to get insurance against the risk of satellite failure and attendant loss of profits. If it succeeds in its attempt, the direct to home broadcaster will become the first in the industry »»»
Tata Sky Partners With Ryz Media Inc For ‘Tata Sky Mobile Access’ App
Tata Sky, a direct-to-home (DTH) service provider, has launched ‘Tata Sky Mobile Access’, an app for Apple devices (iPod Touch, iPhone, iPad), in partnership with Ryz Media Inc. The app will enable Tata Sky subscribers to convert their Apple devices into a universal remote control for their Tata Sky Set-Top box, TV, DVD and amplifier. An additional orb-shaped MP3 mobile accessory needs to be attached to the 3.5 mm headphone jack of the device in order to convert it. The accessory will be given free of charge to the first 1000 subscribers, after which it can be purchased for Rs.350 (including »»»
