All Entries in the "Reliance Big TV" Category
Value addition becoming clincher for DTH firms
After his wedding last September, Ashutosh Kumar used to watch at least one movie in a multiplex every weekend with his wife. The ambience of the theatre prompted the movie buff in him to shell out Rs 300 for two tickets. The habit, however, changed soon after he got a direct-to-home (DTH) connection this January.
Ezeego1.com enters joint alliance with Reliance BIG TV
Ezeego1.com and Reliance BIG TV, the DTH arm of Reliance ADA group have entered into a joint alliance to offer discounts to their customers on holiday packages, international air tickets and DTH connections.
DTH companies see big money in ad innovation
Meena Pande, a 28-year-old marketing professional, is back from a hard day’s work. A direct-to-home (DTH) subscriber, she switches on her TV set to watch her favourite channel. What greets her, instead, is an advertisement.
DTH operators oppose suggestion to offer channels at a-la-carte rates
Prominent Direct-To-Home operators on Monday opposed any suggestion to offer television channels on their platform at a-la-carte rates. Responding to Telecom Regulatory Authority of India’s supplementary consultation paper on tariff related issues, DTH operators have opposed the suggestion of offering TV channels on their platform at a-la-carte rates as against the current system of offering them in various packages or bouquets.
Reliance Big TV gets aggressive on Marathi content on PPV
MUMBAI: In a bid to tap into regional content, Reliance BIG TV has acquired the DTH rights to premiere late Marathi playwright Pu La Deshpande’s stage plays on its pay-platform. This is a part of Reliance Big TV’s strategy to drive subscriber acquisition through a localized content strategy.
Reliance Big TV taps Marathi theatre for content
Reliance BIG TV, the DTH arm of Reliance ADA Group, announced a special Marathi showcase as a part of its aggressive bid to enhance market share in the Marathi-speaking pockets including the State of Maharashtra. This announcement is a part of Reliance Big TV’s strategy to drive subscriber acquisition through a localized content strategy.
Reliance BIG TV announces unique cash back offer
Reliance BIG TV, the world’s fastest growing DTH service has recently announced a unique cash back offer for its subscribers all over the country. This offer is an added benefit to the subscribers, they will receive 5% cash back in their accounts directly on a recharge of Rs. 400 or above in a day. This offer is a part of Reliance BIG TV’s abiding commitment to deliver best value to its subscribers.
Now, pay Rs 20 per month for DTH
After making life miserable for Delhiites by doing precious little to curb rising prices, the Government has now decided to levy tax on your home entertainment. Those viewing television through dish antennas will have to pay Rs 20 per connection per month from February 1.
Exempt set-top boxes from 5% customs duty: Assocham
NEW DELHI: Industry body Assocham has urged Finance Minister Pranab Mukherjee to withdraw the 5 per cent customs duty on set-top boxes (STBs) in the forthcoming Budget to encourage digitisation in the broadcasting sector. “This is aimed at providing support to the direct-to-home (DTH) industry and advance objectives of digitisation,” the chamber said in a pre-Budget memorandum.
RCom’s BIG TV restructures sales operations into two
Reliance Communications’ (RCom) DTH services arm, BIG TV is set to enter its next phase of growth. The company has undergone organizational restructuring of its Sales Operations to divide it into two, Retail and Institutional. The retail division will focus on sales through the nationwide retail network including channel partners.
