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Videocon ropes in Abhishek for DTH brand
The Videocon group is getting ready to splurge on its DTH venture with a Rs 100-crore campaign featuring actor Abhishek Bachchan as the brand ambassador. Videocon d2h, the DTH brand of the group, has gone national with its services under a new company, Bharat Business Channel. Speaking to Business Line, Mr Anil Khera, CEO, of the channel, said, “Abhishek has a clean image and will be recognised in the western, eastern and northern markets. We are hoping that he will create magic for the Videocon d2h brand. The company will spend Rs 100 crore for the ad campaign for a period of one year.”
Shah Rukh does the grandpa act in Dishtv’s new campaign
Dishtv has come up with a new TV commercial to support its multimedia campaign for its new brand positioning ‘Ghar Aayi Zindagi’. The DTH operator from the Essel Group says that the new campaign positions Dishtv as “a force that unites families together, a catalyst that brings happiness into homes.” The TVC has been executed by Dishtv’s creative agency McCann Worldgroup TAG.
