Sterling group plans educative content on DTH platform

Source: The Financial Express While the DTH (Direct-To-Home) players such as DD Direct Plus, Tata Sky, Dish TV, Sun and recently launched Big TV are going with same business plans, the Sterling Group, headed by C Sivsankar, is preparing itself to present the same platform in a different format with innovative contents. According to top industry sources, the company is moving fast to launch DTH services by June next year under a new business scheme – ETH or Education-To-Home. “In an attempt to differentiate its services, the company is setting itself as a platform with a focus on educational »»»