Chennai, 17th January, 2012: Sun Direct the leading DTH player in India today announced its new ‘CINEMA PLUS ADD-ON’ promotional pack offer for all its existing subscribers; this three month renewal offer priced at just Rs.96/- gets subscribers an extra one month free viewing of their favourite channels.

This offer is packed with the 24 hours ad-free Cinema Plus services which offers round the clock blockbuster movies in all the four south Indian languages; customized to cater to a market where movies drives a large portion of television entertainment the ‘CINEMA PLUS ADD-ON’ Pack delivers non-stop entertainment value at a very affordable price point.

Offer Highlights – 120 days value pack will contain:

• South Value Pack –100+ channels(Tamil/Malayalam/Kannada/Telugu pack)
• 4 in house movie services (Tamil + Telugu + Kannada + Malayalam)
• 11 additional channels – including kids and movie channels.
• All of the above at Rs.96 for 3 months + 1 month free subscription

This add-on pack also offers its subscribers 11 other entertainment and infotainment channels including, Disney HD, UTV Movie, UTV Action, Hungama, Isaiaruvi, Jaya Max, Suvarna New, 9 XM, Jeevan , and Reporter.

Speaking on the occasion Mr. Mahesh Kumar, CEO of Sun Direct, said: “The Cinema Plus Add-on pack gives movie lovers an extra 30 days access to their favorite channels. Launch of this new pack once again proves sun direct’s uniqueness in the DTH industry”.

About Sun Direct
Sun Direct is the second largest and the fastest growing DTH player in the country with a current subscriber base of over 7.4 million. An industry innovator and pioneer, Sun Direct has many first’s to its credit – the first to bring the MPEG technology, the first to introduce HDTV, the first to launch 24/7 AD-Free movie service, the first to offer all its channels under ‘a la carte’ basis and many such pioneering innovations Sun Direct set the benchmark for the industry and the category which have redefined the way people buy and consume entertainment. Its ‘Think National – Go Regional’ strategy packed with the superior & innovative technology, value for money pricing, attractive bundling of products and services that appeal to every segment of the customer chain makes it a category leader in the DTH industry.