Mumbai, Maharashtra, January 20, 2011: Videocon d2h, the fastest growing DTH service provider has launched A-la-carte services for its customers. These A-la-carte channel offerings will allow customers to choose and pay for the channels they want to watch in any category. Videocon d2h have launched services keeping the needs of the growing market in mind. Videocon d2h has maximum number of channels & Services with a Very strong regional content for their specific Audiences along with all the sports channels on board. Videocon d2h feels that the consumer has the right to choose the channels that they feel are suitable for them depending on their preferences of the channels; the channels would be priced economically and will help customers creating their own pack with only individual channel or do a mix-n-match of the existing packs with standalone channels.
Saurabh Dhoot Director Videocon Group: “We are offering A-La-Carte services to our customers, which will enable them to choose and enjoy viewing as per their choice. They can select from the slew of offerings. This will empower the customer to package his own channels that he prefers to watch. We are rolling out our A-La-Carte services within a week so that our subscribers can choose and enjoy as per their choice now”.
Stressing on this regional thrust, Mr. Saurabh Dhoot, Director Videocon Group said, “We have had excellent growth rates from the time of launch. Our objective is to catalyze our penetration, and we firmly believe that campaigns needs to be tailored for the local markets. A familiar face that endorses a trusted brand like Videocon d2h is impetus for the regions.”
Videocon d2h has also introduced Leading faces from various regions as their regional mascots such as Sachin Pilgaonkar for Marathi Devotional Channel, Manoj Tiwari for Hamaar Geet Bhojpuri music, Archita Sahu for Oriya devotional Channels, Sukhwinder Singh for Gurbaani and Punjabi Speaking audiences and Prasenjit Chatterjee for Bengali devotional channel shall endorse Videocon d2h in the respective regions. They have also introduced 5 exclusive regional content channels on Active Music space for their regional audience. Now the customers can choose & listen to their favorite songs on their DTH platform easily.
Mr. Dhoot further adds, “We are confident that with Our Active Music services we will be in a position to create, not only a differential in the market, but achieve better penetration, through the exclusivity of content and relevant local flavor. This will help us achieve better ARPU’s while adding subscribers”.
Videocon d2h has Active Bhakti music video channel and regional devotional audio channels under its Active Music Space platform. Customers can now enjoy a unique Music experience 24 hrs a day with music of all genres like Gurbani, Hindi Latest Hits, Bhakti, Hamaar Geet, DJ mix, Urdu Devotional and other attractive Genres. With Active Music Space Videocon d2h give its customers a unique experience 24 hrs where the audience can choose from 20 exclusive audio channels and 2 Video channels which will mesmerize its viewers with music of all the genres like Gurbaani, Devotional, Hindi Latest Hits, Bhojpuri, Dj mix, Meditation, Urdu and other attractive Genres.
Videocon d2h is the foremost service provider to introduce exclusive music channels by launching Active music space hitz channel and Active Music Space Bhakti Channel. Videocon d2h is available on Pan India level and India is known for its diversification, so keeping in mind the varied demands of each region, 20 exclusive audio channels and 2 Video channels have been designed to target customers’ needs for MUSIC no matter where they are in India.
Audio – 20 different genres
Latest hitz, Romantic Hitz, Sentimental hitz ,DJ mix, Punjabi lounge, Hamaar Geet, Bhakti, Spiritual lounge, Gurbani, Islamic devotional, Ganapati devotional, Shiv Bhakti, Mata ki Jai, Sai Amrit, Radhe Krishna, Bengali devotional, Marathi devotional, Oriya devotional, Gujarati devotional, instrumental.
Video – 2 Genres
Hitz and Bhakti: In addition to all popular television channels, the Videocon d2h platform will offer many new features and exciting interactive services, thus becoming a one-stop shop for all the television entertainment needs of customers.