Archive for September, 2010
Dish TV appoints Quasar as sales partner
NEW DELHI: Essel Group-promoted Dish TV has appointed marketing agency Quasar as its exclusive sales partner for platform sales. As a key business partner, Quasar’s main focus would be to monetise the platform through advertising inventories, alliances, partnerships, sponsorships and innovative solutions enabling marketers to reach out to their target audience, the company said in a statement. “We are looking at this as a big opportunity and we are sure our partnership with Quasar will help us reach out to the marketing fraternity,” the Dish TV Chief Operating Officer, Mr Salil Kapoor, said. The »»»
Tata Sky launches Active Games
Now one doesn’t need to own a gaming console!! The thought of playing on your TV never existed before, until now. With an aim of making home the new playground, Tata Sky Ltd., the joint venture between the TATA Group and STAR today launched its most awaited gaming service – Actve Games in association with Hungama Game Studio, part of South Asia’s leading digital entertainment company Hungama Digital Media. All Tata Sky subscribers can now subscribe to exciting games created by Hungama Game Studio and an action packed virtual world of adventure and surprises. There are different »»»
New signal from Tata Sky
After cutting prices, the third largest DTH player bets on interactive services to protect revenue. Direct-to-home (DTH) major Tata Sky made headlines last week – first, for Aamir Khan playing the role of a milkman in its new commercial, and second, for kicking off a price war. The company said that its “first-of-its-kind, no conditions apply” offer will redefine the DTH landscape in the country. It surely would, as Tata Sky has slashed the price of its set-top box by almost 40 per cent to Rs 999. Competitors provide set-top boxes at Rs 1,400 to Rs 1,800. But the move has surprised many as »»»
Radio Mantra ‘RJ -Giri’ curtain closes with a ‘GRAND’ finale
Jalandhar, Monday, 20th September’10: RJ Giri which brought a whole new dimension to the city of Jalandhar came to a grand end at the Radisson Hotel on the evening of the 19th of September 2010. Arun Singh was adjudged the winner from amongst the four finalists. Based on the Short message services ( sms) responses received from the audience and the judges votes Arun won by a very close margin . Jimmy Shergill the famous Bollywood actor of the ‘Machis fame’ was the celebrity judge at the grand event. A great voice, a great style quotient coupled with oodles of confidence is »»»
94.3 Radio One and Nokia’s Hunt for the Music Millionaire of the Year
Mumbai, September 20th, 2010: 94.3 Radio One, the country’s only Music Station, has begun their hunt for fresh talent amongst college students across India. Radio One College Championship (ROCC) is the only interactive competition introduced by a radio station that brings out the best amongst the participants. The first of its kind annual event from the house of 94.3 Radio One is the hunt for the finest talent amongst students who aspire to be Music Jockeys (MJs) on the station. The lucky few who manage to surpass the grueling semi final phase get a chance to intern at the radio station which »»»
Big FM Srinagar seeks licence fee waiver, sops to keep afloat
New Delhi: Ramesh Kumar (name changed) and his friends are doing what perhaps no other media firm employee will do while operating out of the troubled capital city of Srinagar in J&K. Kumar’s job is to keep alive the lone private FM radio station in Srinagar—92.7 Big FM—a part of the 45-station network of Reliance Broadcast Network (RBNL) and oblige private FM licensing conditions that require stations to be up and running 24-hours, 365 days a year. The job also involves providing entertainment to the masses that virtually have no access to electronic media for the past couple of months »»»
Interopertability to Set Top Boxes (STB)
New Delhi, Sep 19 (Calcutta Tube) After mobile number portability, the telecom and broadcast regulator’s move to bring interoperability to Set Top Boxes (STB) has evoked a mixed response from the Direct-to-Home (DTH) operators. STB interoperability means the STBs of any DTH platform should be usable on any other DTH platform. It will enable customers to switch from one operator to another on the same set top box by just using a module known as conditional access module (CAM). The customer can simply insert this module into the STB to access another operator without using a separate STB. Interoperability »»»
