Monday, 30th August 2010: Radio Mantra takes a step closer to its listeners and becomes the only radio station in India to have a unique Facebook Application to interact with its listeners. The newly launched facebook page and application have been in their beta testing phase for more than a month and have received an enormous response from the listeners.

“Recognizing the changing dynamics of the society and the way today’s generation communicates, along with the growing importance of social networking websites have triggered, us to develop our presence on social networking platforms”, said Rahul Gupta, Director, Radio Mantra. “The FB application is one of its kind and makes our non-music content available to our listeners. We are the only radio station in India and possibly the world to be using this platform to interact with our audiences in this way.”

Apart from a platform for discussions, the application has a range of interactive tabs, which allow listeners to subscribe, comment and interact with popular shows and segments of the radio network. Users can go to http://www.facebook.com/radiomantra and access all the content after liking the page.

Commenting on this unique applications development, Vidit Paliwal, Big Step Technologies (the company responsible for the development of the app) said “The Radio Mantra page has been very well integrated into Facebook and has been designed and developed to have many engagement points for users and allows them to share their favorite programs on Radio Mantra with their Facebook friends.”

The Application has a stunning design and a lot of thought has gone into getting the right element at the right place, while ensuring all elements get the required importance. “The visual appeal of this page is something we can hardly find on FB. The social networking icon has been represented in a new way which brings a sense of freshness on the net.” said Arjun Yadav, Project Management Head, MMI Online – Designers of this Application..

“With emergence of Facebook as India’s No.1 Platform for interaction by millions of people, we couldn’t ignore the power of social networking for a longer time” said Narendra Tripathi, COO, Radio Mantra. “We are really happy that now not only we can connect and interact but extend the bond we have built with our listeners further ”

About Radio Mantra
Operating on the frequency of 91.9, Radio Mantra is a leading FM radio station in India and is the radio arm of the leading media conglomerate Jagran Group. Functioning since 2007, Radio Mantra has a network of 8 stations: Agra, Bareilly, Gorakhpur, Varanasi, Hisar, Karnal, Jalandhar and Ranchi. According to IRS 2010 Q1, Radio Mantra has a listenership base of 4.7 million listeners and is a leading player in every city it operates in.