Archive for August, 2010
Polimer TV is now there on your Reliance BIG TV
Want to watch Swami on the streets of Malgudi all over again? Your wait is over once and for all. Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has now added your favorite, fully integrated Tamil entertainment channel – Polimer TV to its extensive array of offerings. Apart from Polimer TV, subscribers can also enjoy 12 other channels. Moreover, they can watch their favourite soap operas on STAR Plus in High Definition. With this addition, the tally of channels available on Reliance BIG TV adds to 245. Speaking about the new service, Umesh Rao, Senior »»»
Dish TV launches service campaign to celebrate 8 mn subs
MUMBAI: To celebrate touching the eight million subscriber mark, DTH service provider Dish TV has launched a service campaign – ‘Call me’ and ‘Home Pick’ service. The company says that it will reach out to the customer instead of the customer calling the company. With this service campaign, Dish TV strives to deliver an engaging and personalised experience to its subscribers. With ‘Call Me service’, a Dish TV subscriber can get all his queries answered by just sending an SMS. Dish TV subscribers can send an SMS ‘Call Me’ to 57575 from their registered mobile numbers »»»
Radio Mantra launches its Facebook Application
Monday, 30th August 2010: Radio Mantra takes a step closer to its listeners and becomes the only radio station in India to have a unique Facebook Application to interact with its listeners. The newly launched facebook page and application have been in their beta testing phase for more than a month and have received an enormous response from the listeners. “Recognizing the changing dynamics of the society and the way today’s generation communicates, along with the growing importance of social networking websites have triggered, us to develop our presence on social networking platforms”, »»»
IPTV’s bright Indian future
IPTV services in India were introduced some two years ago, but have so far failed to match the success of DTH or cable. Industry experts feel that this is due to the limited launch of the service and a lack of focused marketing efforts. Bharti and Reliance Communications have launched services only in Delhi and Mumbai, respectively. And although government owned BSNL and MTNL have together launched services in 54 cities, their marketing efforts have only recently started showing results. Akshoptifiber (iControl) and Smart Digivision (MyWay) together have garnered more than 70,000 customers so far. »»»
MyWay to invest Rs 400 crore to expand business
New Delhi: MyWay, the IPTV solutions provided by Smart Digivision is planning to ramp up its business in a big way and said it would invest around Rs 400 crore in the next three to four years to expand its business. The company started its operations in 2007 but launched its services commercially only in July 2009 and has a customer base of around 20,000. “We have already invested $25 million in this business and would pump in another $85 to$90 million in the next 3-4 years,” MyWay’s Director Mr. G. D Singh told Telenewz. He said that the customers are not moving to IPTV platforms »»»
Q&A: Vikram Kaushik, CEO, Tata Sky
Vikram Kaushik is one of the most fashionable CEOs in the media business. The cut of his suit and the colour coordination of his shirts and ties are always perfect. A self-confessed shopaholic, Kaushik has the air of an elegant, somewhat fastidious, gentleman about town. It was these qualities that this post-graduate in history brought to the wild world of pay television in India and the entry of Tata Sky, a joint venture between Tata Sons and News Corporation, set the DTH (Direct-to-Home) market in India on fire. In the four years since its launch, Tata Sky has gone to an estimated Rs 1,000 crore-plus »»»
Dish TV crosses 8 mn subscribers, scales up growth forecast
MUMBAI: Dish TV has scaled up its growth forecast for the fiscal as it mops up 1.1 million subscribers since 1 April, gaining from an improved economy and a stronger demand for DTH service in a sports-heavy year. Dish TV has crossed eight million subscribers and hopes to end the financial year closer to the 10-million mark, retaining its market leadership position by some distance. The direct-to-home (DTH) operator is targeting three million subscribers during the full-fiscal period, up from its original forecast of acquiring 2.5 million customers. “We have scaled up our customer acquisition »»»
