New Delhi, July 30, 2010: Yeh Shaam Mastani, Dil Kya Kare, O Maajhi Re, you’ve heard these evergreen songs time and again by the legendary singer Kishore Kumar.

Kishore Da, whose mellifluous voice could leave many moist-eyed with its heart-wrenching pathos, soul-stirring melancholy and deep anguish, is remembered by scores of 94.3 MY FM and its listeners in the legendary singer’s birthday week special.

A weeklong on-air celebration, ‘KISHORE DA SPECIAL’ is planned from 29th July to 4th August 2010, on MY FM’s Chandni Raatein show with retro music dedicated to the legend. Everyday soulful ‘music’ from his compositions will be played throughout the show along with trivia about the legend.

Chandni Raatein has an enviable and devout following amongst music lovers across all MY FM stations. The show is broadcast between 9 to 11pm & can be credited with reviving the retro music culture amongst avid radio listeners.

As part of this special celebration, MY FM also exclusively breaks the new Saregama song ‘Bang bang’ sung by Arnab Bhattacharya, especially dedicated to Kishore Da on his birthday.

About MY FM:
One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.