NEW DELHI: Reliance BIG TV today said that it has entered into an agreement with Korean major LG Electronics for bundling DTH connections with LG colour televisions.

RBTV said that upon purchasing an LG colour TV set, the customer can now avail of a Reliance BIG TV connection — coupled with a one-month silver pack.

The customer will have to pay Rs 399 as installation charges, it added.

Reliance BIG TV is the direct-to-home (DTH) arm of Reliance Communications.

The offer, valid till June 30, 2010, would be available across Karnataka, Rajasthan, Punjab, Bihar, Jammu and Kashmir, Tamil Nadu, Gujarat, Uttar Pradesh, Uttaranchal, Himachal Pradesh, Chhattisgarh and Haryana.

“We are excited about this partnership that brings in a dramatic scaling of reach and unprecedented value proposition for LG customers. We will aggressively pursue cross-category alliances to reach out to a broader spectrum of end users,” RBTV Senior Vice President Umesh Rao said.

Source: The Economic Times