Videocon announced the pan-India launch of its DTH services.

Speaking on the occasion Mr.Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) said, “We are glad to introduce our satellite range of products and services. We are the latest entrant in the DTH category in India, but surely not the same as others. We are creating a new category of Satellite Products. Our exclusive line of Satellite range of products is sure to catch the eye of today’s consumer, who is looking for technological innovations. At Videocon d2h, we promise to deliver the latest providing value for money to our consumers.

Mr. Khera added, “DTH has revolutionized the TV viewing experience in India by spearheading the introduction of innovative services. We at Videocon d2h are just making sure that the experience is enhanced and more convenient by integrating both the technologies in one. All in all we expect our value added products and services to provide an unparallel viewing experience backed by supreme technological innovation for the consumers.”

The company has Abhishek Bachchan as the brand ambassador for DTH services. Speaking about Abhishek Bachchan as the brand ambassador for Videocon d2h, Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his caliber and excellent standing in the entertainment industry.”

Abhishek Bachchan will feature across all Videocon d2h brand and product communication including advertisements on TV, Print, Outdoor, Radio and all BTL media like POS & collaterals.

Source: TelecomTiger