Archive for May, 2010
Bigger bouquet
Discovery Communications has launched a new programme called Life on its flagship, Discovery Channel. The ten-part series was filmed across all continents, and took over 3,000 days to make. The images will be introduced by David Attenborough. The series promises never-before shots: A toad rolling down a mountain to escape a tarantula, Komodo dragons bringing down an animal ten times their size and so on. This is yet another attempt by the lifestyle broadcaster to cement its position in India. Discovery Channel, claims the company, is the 14th most popular channel in the country amongst the 500 »»»
DEN Networks cashes in on DTH campaigns
New Delhi: The cable companies, along with the DTH service providers, are reaping benefits from the annual Rs 1,000 crore marketing blitz undertaken by the six DTH providers. DEN Networks is set to double its cable subscriber base to 20 million within next 12-18 months, that too without spending any money on promotions. As a result, by end-2011, mid-2012, DEN is hopeful of becoming the single-largest cable firm in India commanding 35-40% in the overall market. DEN says the ad-marketing blitz by DTH companies over the past years has helped spread awareness about digital cable. This, according to »»»
Tata Sky offers ‘Special Summer Bonanza’ for kids
Tata Sky has introduced a ‘Special Summer Bonanza’ that includes a host of non-stop fun-filled activities on Actve Wizkids. According to a company release, kids can enjoy theme-based weeks like the Mahabharath Week featuring historical and mythological tales from the Mahabharath in an extremely interactive and fun-loving manner; Art & Craft Week to develop and enhance their skills with a range of art and craft workshop; Witty Stories Week featuring well-known tales of Akbar & Birbal, Tenaliram, Mulla Nasruddin that showcases the characters intelligence to wriggle out of rigid »»»
Star gets nod to raise stake in Tata Sky
New Delhi: The government is said to have cleared the decks for leading broadcaster Star India to not only increase its stake in direct-to-home (DTH) venture Tata Sky but also pump over Rs 320 crore into the company. This may well be the single-largest investments in the media sector in last one year. Tata Sky is currently the third-largest DTH operator with over 5 million subscriber base and is looking for investments to take on competition in a six-player, 24 million DTH subscriber market. Tata Sky is a joint venture between Star and Tata Sons. After this move, the stake of Tata group will come »»»
Videocon announces pan-India launch of its d2h services
Videocon announced the pan-India launch of its DTH services. Speaking on the occasion Mr.Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) said, “We are glad to introduce our satellite range of products and services. We are the latest entrant in the DTH category in India, but surely not the same as others. We are creating a new category of Satellite Products. Our exclusive line of Satellite range of products is sure to catch the eye of today’s consumer, who is looking for technological innovations. At Videocon d2h, we promise to deliver the latest providing value for money to our consumers. Mr. »»»
Why interoperability in DTH makes no sense…
Trai, consumer groups need to do some homework on the economics of their insistence It sounds very nice. In June this year, Dish TV – a direct-to-home (DTH) operator owned by Subhash Chandra’s Essel Group – plans to launch Conditional Access Modules (or CAM) Cards. If you are an irritated Tata Sky subscriber, you can buy a card for about Rs 700, insert it in your Tata Sky set-top box and get Dish TV’s signals. You will, however, not get Dish TV’s or Tata Sky’s Electronic Programming Guide or EPG, the basic text that helps you navigate the labyrinth of channels on offer. All you »»»
Videocon ‘D2H’ Started Mobile Based Recharge Facility
Videocon d2h, the Direct-to-Home service provider arm of Videocon Group announced its pan-India presence. Videocon d2h was first launched in the Punjab market, followed by a phase wise launch across various regions & most recently in Kerala. Videocon d2h has made the entry as the World’s first company offering a range of Satellite products. Videocon d2h is the latest entrant in the ever growing DTH segment but the foremost and the only one to offer the customers across India the world’s first Satellite LCD, Satellite TV, Satellite DVD as well as the Satellite Box (STB). With the wide array »»»
