Archive for April, 2010
Record TV from your mobile
In the times of TV soaps and IPL, does the possession of the ‘lowly’ television remote decide the menu of your dinner? Half-burnt chapatis and tasteless watery dal with ‘Remote’ or steaming hot pulao and aloo parathas, if you opt to let go the ‘remote’! But lately, this situation is somewhat resolved by the introduction of DVR (digital video recorder) by DTH service providers. As a result, one programme can be watched while the other is being recorded to be viewed later. A study has revealed that the DVR has improved the relationships in families worldwide, the main reason being that »»»
Live TV comes to Indian luxury trains
New Delhi, April 21 (IANS) Indian luxury trains – Palace on Wheels and Royal Rajasthan on Wheels – have been equipped with live TV with DishTV, a direct-to-home (DTH) service provider, using the latest technology for entertainment in trains for the first time. “We started the pilot run about a year back and installed one antenna and the customers are very happy to be at ease even on the move in the train thanks to live TV whether it is the Indian Premier League (IPL) or the recent volcanic eruption,” Samir Juneja, project head – Mobile DTH, told IANS, before the departure »»»
India Pay TV Set for Long-Term Profitable Growth
NEW DELHI: Media Partners Asia (MPA) has released an upbeat new report on India’s pay-TV market, which is expected to deliver revenues of $12.1 billion by 2014 and $18.5 billion by 2020, up from $6.5 billion for the fiscal year ended March 2010. In fiscal March 2010, EBITDA profits for Indian pay-TV hit $817 million, MPA reports, for a profit margin of 13 percent. By 2014, that margin will reach 15 percent ($2.3 billion), and by 2020 MPA sees a profit margin of 23 percent ($4.4 billion). As of the year ended March 2010, local cable operators delivered revenues of $2.9 billion, with an EBITDA »»»
India to be world’s biggest DTH market by 2012: Study
MUMBAI: India will become the largest direct-to-home (DTH) market in the world in terms of subscribers by 2012, overtaking the US, according to a study by Media Partners Asia (MPA). The number of Indian DTH subscribers will reach 58 million by 2020, and 45 million by 2014 from a net installed base of 17 million in 2009, the report said. Pay television industry sales in India are also seen growing to $12.1 billion by 2014 and 18.5 billion by 2010, it said. Most direct-to-home (DTH) satellite pay-TV operators will start making money after 2013. MPA projections indicate that Pay-TV penetration will »»»
Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd.
Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd., He brings with him over 30 years of experience in consumer sales and marketing. Mr. Kaushik commenced his career with FMCG giant Unilever. Over the course of 16 years with the Unilever Group, he was responsible for the growth and stature of some of the best brands in India including Lux and Fair & Lovely. After a brief stint in advertising as the Managing Director of a leading agency, he moved on to Britannia as Vice President – Marketing and Exports. Mr. Kaushik then moved on to become the Marketing Director of Colgate-Palmolive »»»
Airtel DTH: Recorder on the go
For a couple of years now, Tata Sky has positioned its personal video recorder as a differentiator in the direct-to-home (DTH) market. It was the only service that allowed you to record the programmes you liked but could not watch. But that advantage is now history. Airtel DTH has become the second to market this gadget. Airtel’s device not just records, pauses, replays and fast-forwards TV content, it also sways to orders given over the mobile phone. Bharti Airtel Director and CEO (DTH) Ajay Puri says: “Surveys have shown that in homes with personal video recorders, 30-40 per cent of content »»»
When movies go the TV way
When it comes to grabbing a major share from the entertainment pie, the world of tube seems to be ruling the roost. We have seen reality shows, soaps and other entertainment formats sizzle on the television. And the latest to make inroads into this world are Bollywood’s latest releases, which have become hot picks not only by movie channels but also by General Entertainment Channels (GECs). While television channels are making a beeline to buy the rights for latest releases, film producers and directors are also basking in the profit margins that this segment of showbiz is offering them. Taking »»»
