Ezeego1.com and Reliance BIG TV, the DTH arm of Reliance ADA group have entered into a joint alliance to offer discounts to their customers on holiday packages, international air tickets and DTH connections. Travellers booking a domestic or an international package on Ezeego1.com will get Rs 1000 off on Reliance BIG TV connection, as well as if they book an international air ticket they can avail a discount of Rs 600 on the same. In addition to these discounts Reliance BIG TV is also offering a three months silver pack subscription free. Furthermore, Reliance BIG TV customers will get an additional ten per cent discount on domestic and international hotels and holiday packages from Ezeego1.com. This offer is valid till March 20, 2010.

According to Neelu Singh, COO, Ezeego1.com, “Our alliance with Reliance BIG TV is an attempt to reach out to customers who are comfortable with the concept of DTH, which is a huge and emerging market.”

Umesh Rao, Chief Marketing Office, Reliance BIG TV said, “We are delighted to be associated with Ezeego1.com the pioneers in online travel business and this alliance signifies our focus to further enhance and monetise our value added services capabilities towards a profitable growth in the DTH business.”

Source: TravelBizMonitor.com