Reliance BIG TV, India’s leading digital DTH service provider, has recently announced the year end Dhamaka. The scratch and win offer is an opportunity for the customer to win assured gifts like free subscriptions and discounts on installation of Reliance BIG TV. This scratch and win offer is planned keeping Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind.

The offer is effective till 31 December, 2009 across India.

On the launch of this offer Mr. Umesh Rao, Senior Vice-President, Reliance BIG TV said, “This limited period offer is to spread the festive cheer, during Christmas and New Year. We plan to introduce a host of new content, offerings during this season and the tie-up with Avatar is one of our larger initiatives towards our goal. These offerings are a part of Reliance BIG TV’s abiding commitment to deliver great value at affordable prices to its customers during festive season.”

Reliance BIG TV recently tied-up with James Cameron’s Avatar and has launched a new TVC. The DTH operator is showcasing exclusive interviews with the stars of Avatar, James Cameron as well as exclusive Behind-The-Scenes of the film. This marketing alliance is providing a scratch card opportunity where customers can win a visit to the movie sets in New Zealand, trips to Malaysia, Goa and Avatar merchandise. With the numerous offerings this season, Reliance BIG TV also launched scratch and win festive offer to add joy the festival season.

Source: Webnewswire.com