The company’s strategy in introducing Gujarati content is aimed at driving revenue growth in Gujarati speaking centres of Mumbai and Gujarat State. As part of the introduction of Gujarati content, RBTV has bought the DTH rights to premiere the super-hit Gujarati film on its PPV channels from December 9. The film will be available for a period of one month. Customers can watch the film on a pay-per-view basis for Rs 50 for 24-hour access.

Commenting on this Mr. Umesh Rao, Senior Vice-President, Reliance BIG TV said, “The introduction of Gujarati content is in line with our overall plans to enhance Regional content bouquet on our PPV platform. We will offer Regional movies, plays & other niche content to cater to the needs of our discerning subscribers. Whilst our core strategy retains focus on pan-India offerings, we are building stronger capabilities in executing Regional programs as well.”

‘Dholi Taaro Dhol Waage’ is a saga of passion for dhol & love. In this film, Upendrabhai Trivedi & Naresh Kanodia, two legends of Gujarati cinema have, for the first time, come together on screen. Raju, a dhol player from lower strata of the society meets Mansi, daughter of a prosperous Thakur. Raju has inherited the legacy of playing dhol from his father. With his passion for the dhol he wins the heart of his lady love. However they face opposition on grounds of tradition & social status. ‘Dholi Taaro Dhol Waage’ is the story of Raju & Mansi’s journey to overcome all odds in pursuit of the love and togetherness.

These offerings are in line to offer best in class entertainment with a large repertoire of varied content to deliver sheer customer delight.

Source: Webnewswire.com