DishTV gets ‘emotional’, and unveils its new brand identity campaign, Ghar Aayi Zindagi
Posted by Sathish | Published on December 04th, 2009 | Comments 0
Progressive, dynamic and contemporary. Now that they’ve managed to establish themselves in the market, it was time to move on to the next level of wishing more – that of making an emotional connect. After all, customer is the king. Keeping that very point in mind, Dish TV has unveiled its new brand identity and brand positioning ‘Ghar Aayi Zindagi’. Scoring high on emotional connect, the new theme is universal in its brand appeal and transcends different target audiences. The essence, says Salil Kapoor, COO, Dishtv, implies that Dish TV is a force that unites families together, a catalyst that brings happiness into homes.
On why the shift now, Kapoor feels that it was necessary to move from mere functional communication to a more emotional paradigm. “It was a result of extensive research, and we’ve now come a long way from the initial phase of the ‘Santusht’ campaign that aimed at educating the masses to demand for more than basic cable services – ‘Sabse Zyaada’,” Kapoor points out.
Source: Indianexpress.com
Filed Under: Dish TV
