Reliance BIG TV is aggressively targeting revenues from VAS and particularly from its pay-per-view (PPV) offering.

The DTH player has entered into an agreement with Sony Music under which it will premiere Beyonce’s Concert for four weeks from November 10th. The offering includes Beyonce’s Live concert at Wembley. The content will be offered for Rs 50 per view with the subscription for the view valid for 24 hours from the time of activation.

Umesh Rao, Senior Vice-President, Reliance BIG TV says, “The agreement with Sony Music is in line with Reliance BIG TV’s commitment to provide the very best of Home Entertainment to its customers. The Premiere of Beyonce Concert is part of our long-term plan to introduce non-film content on our PPV platform by offering enriched and unique content. We plan to address the home entertainment needs of Indian TV Households through differentiated content acquired from leading content providers, like Sony Music, from across the world”.

BIG TV will also be offering Maruti Mera Dost from November 6, Luck By Chance and 13B from November 11 at Rs 25 and Rs 50 respectively.